Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis
Takeda
August 19, 2026
Remote friendly (Cambridge, MA)
United States
$154,400 - $242,550 USD yearly
Marketing
Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis
How you will contribute:
- Design and build the end-to-end consumer digital patient journey for psoriatic arthritis across owned platforms (websites, CRM, email, SMS, experience tools).
- Lead development and launch of the patient website, associated tools, and CRM database.
- Translate brand strategy into personalized journeys that guide patients through decision-making and conversion funnels.
- Define website structure, UX/UI flows, and SEO/GEO strategy to maximize engagement and conversion.
- Lead CRM strategy and build of the brand’s Salesforce Marketing Cloud instance.
- Lead consumer digital media strategy across programmatic, display, paid social, CTV/television, OLV, paid search, point-of-care, and emerging platforms.
- Develop channel plans, audience targeting, creative formats, and measurement frameworks.
- Launch and own branded social media presence (Instagram, Facebook, TikTok, YouTube) and lead social content strategy for disease education and branded content.
- Partner with agencies for consumer digital content and media strategy.
- Collaborate with Influencer Marketing Lead on influencer/ambassador strategies aligned to disease community insights.
- Ensure omnichannel integration across owned platforms and CRM.
Minimum requirements/qualifications:
- Bachelor’s degree required; MBA preferred.
- Experience in pharmaceutical/healthcare or other highly regulated industries.
- 7+ years in consumer digital marketing, omnichannel marketing, digital media, CRM, growth marketing, or related.
- Proven experience building/optimizing omnichannel customer journeys and conversion funnels.
- Strong paid media planning, buying, and optimization; experience managing brand social channels.
- CRM experience (segmentation, automation, lifecycle marketing; e.g., Salesforce Marketing Cloud).
- Analytics/measurement tools (e.g., Google Analytics, Tableau).
- UX/UI, SEO/GEO, behavioral analytics, and performance optimization knowledge.
- Proven ability to influence cross-functional stakeholders.
- Data-driven, results-oriented, and resilient leadership in ambiguity.
Benefits:
- Medical, dental, vision insurance; 401(k) with match; disability and life insurance; tuition reimbursement; paid volunteer time off; paid holidays; well-being benefits; up to 80 hours sick time/year; up to 120 hours paid vacation for new hires.
How you will contribute:
- Design and build the end-to-end consumer digital patient journey for psoriatic arthritis across owned platforms (websites, CRM, email, SMS, experience tools).
- Lead development and launch of the patient website, associated tools, and CRM database.
- Translate brand strategy into personalized journeys that guide patients through decision-making and conversion funnels.
- Define website structure, UX/UI flows, and SEO/GEO strategy to maximize engagement and conversion.
- Lead CRM strategy and build of the brand’s Salesforce Marketing Cloud instance.
- Lead consumer digital media strategy across programmatic, display, paid social, CTV/television, OLV, paid search, point-of-care, and emerging platforms.
- Develop channel plans, audience targeting, creative formats, and measurement frameworks.
- Launch and own branded social media presence (Instagram, Facebook, TikTok, YouTube) and lead social content strategy for disease education and branded content.
- Partner with agencies for consumer digital content and media strategy.
- Collaborate with Influencer Marketing Lead on influencer/ambassador strategies aligned to disease community insights.
- Ensure omnichannel integration across owned platforms and CRM.
Minimum requirements/qualifications:
- Bachelor’s degree required; MBA preferred.
- Experience in pharmaceutical/healthcare or other highly regulated industries.
- 7+ years in consumer digital marketing, omnichannel marketing, digital media, CRM, growth marketing, or related.
- Proven experience building/optimizing omnichannel customer journeys and conversion funnels.
- Strong paid media planning, buying, and optimization; experience managing brand social channels.
- CRM experience (segmentation, automation, lifecycle marketing; e.g., Salesforce Marketing Cloud).
- Analytics/measurement tools (e.g., Google Analytics, Tableau).
- UX/UI, SEO/GEO, behavioral analytics, and performance optimization knowledge.
- Proven ability to influence cross-functional stakeholders.
- Data-driven, results-oriented, and resilient leadership in ambiguity.
Benefits:
- Medical, dental, vision insurance; 401(k) with match; disability and life insurance; tuition reimbursement; paid volunteer time off; paid holidays; well-being benefits; up to 80 hours sick time/year; up to 120 hours paid vacation for new hires.