Associate Director, Consumer Omnichannel Strategy, Psoriasis
Takeda
August 13, 2026
Remote friendly (Boston, MA)
United States
$154,400 - $242,550 USD yearly
Marketing
Associate Director, Consumer Omnichannel Strategy, Psoriasis
Key Responsibilities:
- Design and build end-to-end consumer digital patient journey across owned platforms (websites, CRM, email, SMS, experience tools such as patient onboarding, doctor finder, eligibility tools, Salesforce Marketing Cloud consumer journeys).
- Lead development and launch of patient website, associated tools, and CRM database.
- Translate brand strategy into personalized journeys guiding patients through decision-making and conversion funnels.
- Define website structure, UX/UI flows, and SEO/GEO strategy to improve relevance, engagement, and conversion.
- Lead CRM strategy and build Salesforce Marketing Cloud instance.
- Lead consumer digital media strategy across programmatic/display, paid social, CTV/television, OLV, paid search, point-of-care, and emerging platforms.
- Translate brand strategies into channel plans, audience targeting, creative formats, and measurement frameworks.
- Launch and own branded social presence; lead social content strategy for branded content and disease education.
- Partner with agencies and influencer/ambassador lead; ensure integration of digital media/content with owned platforms and CRM.
- Use analytics to track, analyze, and optimize across media, content, CRM, and the consumer experience; define and measure funnel KPIs.
- Build test-learn-optimize approach and translate performance data into actionable insights.
- Partner cross-functionally (Consumer Marketing, MCE, Data/Digital & Technology, Insights/Analytics, Sales, Patient Services, Market Access) and manage agency/Martech/technology relationships.
Minimum Qualifications:
- Bachelor’s degree.
- Experience in pharmaceutical/healthcare or other highly regulated industries.
- 7+ years in consumer digital/omnichannel marketing, digital media, CRM, growth marketing, or related.
- Proven experience building/optimizing omnichannel journeys and conversion funnels.
- Strong paid digital media planning, buying, and optimization experience.
- Experience managing brand social media channels.
- CRM experience (segmentation, automation, lifecycle marketing such as Salesforce Marketing Cloud).
- Analytics/measurement tools (e.g., Google Analytics, Tableau).
- Strong UX/UI, SEO/GEO, behavioral analytics, and digital optimization knowledge.
- Track record influencing cross-functional stakeholders; results-driven ownership and data-informed decision-making.
- Courage to drive change amid ambiguity.
Desired:
- MBA.
- Prior pharmaceutical launch experience.
- Dermatology/immunology (psoriasis) experience.
- AI-driven media/personalization/optimization platform experience.
Location: Cambridge, MA
Benefits (as stated): Medical, dental, vision, 401(k) match, disability, life insurance, tuition reimbursement, paid volunteer time off, holidays, well-being benefits, up to 80 hours sick time/year, and up to 120 hours paid vacation for new hires.
Application Instructions:
- Apply via the “Apply” button; your application will be processed per the Privacy Notice and Terms of Use.
Key Responsibilities:
- Design and build end-to-end consumer digital patient journey across owned platforms (websites, CRM, email, SMS, experience tools such as patient onboarding, doctor finder, eligibility tools, Salesforce Marketing Cloud consumer journeys).
- Lead development and launch of patient website, associated tools, and CRM database.
- Translate brand strategy into personalized journeys guiding patients through decision-making and conversion funnels.
- Define website structure, UX/UI flows, and SEO/GEO strategy to improve relevance, engagement, and conversion.
- Lead CRM strategy and build Salesforce Marketing Cloud instance.
- Lead consumer digital media strategy across programmatic/display, paid social, CTV/television, OLV, paid search, point-of-care, and emerging platforms.
- Translate brand strategies into channel plans, audience targeting, creative formats, and measurement frameworks.
- Launch and own branded social presence; lead social content strategy for branded content and disease education.
- Partner with agencies and influencer/ambassador lead; ensure integration of digital media/content with owned platforms and CRM.
- Use analytics to track, analyze, and optimize across media, content, CRM, and the consumer experience; define and measure funnel KPIs.
- Build test-learn-optimize approach and translate performance data into actionable insights.
- Partner cross-functionally (Consumer Marketing, MCE, Data/Digital & Technology, Insights/Analytics, Sales, Patient Services, Market Access) and manage agency/Martech/technology relationships.
Minimum Qualifications:
- Bachelor’s degree.
- Experience in pharmaceutical/healthcare or other highly regulated industries.
- 7+ years in consumer digital/omnichannel marketing, digital media, CRM, growth marketing, or related.
- Proven experience building/optimizing omnichannel journeys and conversion funnels.
- Strong paid digital media planning, buying, and optimization experience.
- Experience managing brand social media channels.
- CRM experience (segmentation, automation, lifecycle marketing such as Salesforce Marketing Cloud).
- Analytics/measurement tools (e.g., Google Analytics, Tableau).
- Strong UX/UI, SEO/GEO, behavioral analytics, and digital optimization knowledge.
- Track record influencing cross-functional stakeholders; results-driven ownership and data-informed decision-making.
- Courage to drive change amid ambiguity.
Desired:
- MBA.
- Prior pharmaceutical launch experience.
- Dermatology/immunology (psoriasis) experience.
- AI-driven media/personalization/optimization platform experience.
Location: Cambridge, MA
Benefits (as stated): Medical, dental, vision, 401(k) match, disability, life insurance, tuition reimbursement, paid volunteer time off, holidays, well-being benefits, up to 80 hours sick time/year, and up to 120 hours paid vacation for new hires.
Application Instructions:
- Apply via the “Apply” button; your application will be processed per the Privacy Notice and Terms of Use.