Associate Director, Consumer Marketing - OTC (Eye Care)
AbbVie
August 10, 2026
Remote friendly (Irvine, CA)
United States
$141,500 - $268,500 USD yearly
Marketing
Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement.
Key Responsibilities:
- Lead brand strategy evolution, including value proposition, positioning, segmentation, and omnichannel strategy, with integration of eCommerce.
- Develop and execute creative consumer marketing tactics and omnichannel campaigns (TV, digital, social, website, CRM, and eCommerce).
- Collaborate with external agencies and internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
- Drive brand annual planning, representing DTC needs foremost, while incorporating digital commerce initiatives as supportive growth channels.
- Oversee measurement, analytics, and optimization; use KPIs for continuous improvement.
- Support business development opportunities; leverage digital and eCommerce data insights; provide ad hoc competitive analyses.
- Advise senior leadership on market challenges/opportunities with thought leadership for consumer marketing and eCommerce.
Qualifications:
- Bachelor’s Degree required.
- Proven marketing experience with increasing proficiency in all marketing skills.
- Previous cross franchise/cross channel marketing experience preferred.
Preferred Qualifications:
- BA/BS required; MBA preferred.
- 8+ years of consumer marketing experience (pharma and CPG preferred); eCommerce expertise valuable.
- Deep knowledge of brand management, omnichannel approaches, and campaign development.
- Experience managing multi-agency partnerships and influencing in a matrixed organization.
- Strategic thinker with strong planning/organization, attention to detail, and execution.
- Intellectual curiosity; ability to generate new ideas for consumer engagement and growth.
- Experience with financial planning, campaign metrics, and business analysis (plus).
Key Responsibilities:
- Lead brand strategy evolution, including value proposition, positioning, segmentation, and omnichannel strategy, with integration of eCommerce.
- Develop and execute creative consumer marketing tactics and omnichannel campaigns (TV, digital, social, website, CRM, and eCommerce).
- Collaborate with external agencies and internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
- Drive brand annual planning, representing DTC needs foremost, while incorporating digital commerce initiatives as supportive growth channels.
- Oversee measurement, analytics, and optimization; use KPIs for continuous improvement.
- Support business development opportunities; leverage digital and eCommerce data insights; provide ad hoc competitive analyses.
- Advise senior leadership on market challenges/opportunities with thought leadership for consumer marketing and eCommerce.
Qualifications:
- Bachelor’s Degree required.
- Proven marketing experience with increasing proficiency in all marketing skills.
- Previous cross franchise/cross channel marketing experience preferred.
Preferred Qualifications:
- BA/BS required; MBA preferred.
- 8+ years of consumer marketing experience (pharma and CPG preferred); eCommerce expertise valuable.
- Deep knowledge of brand management, omnichannel approaches, and campaign development.
- Experience managing multi-agency partnerships and influencing in a matrixed organization.
- Strategic thinker with strong planning/organization, attention to detail, and execution.
- Intellectual curiosity; ability to generate new ideas for consumer engagement and growth.
- Experience with financial planning, campaign metrics, and business analysis (plus).