Associate Director, Consumer Marketing (Ophthalmology)
Regeneron
August 22, 2026
Remote friendly (Sleepy Hollow, NY)
United States
Marketing
Role Responsibilities:
- Implement and manage key elements of the U.S. Consumer Marketing plan to drive demand.
- Lead omnichannel campaign implementation (Television, Print/Mail, digital, social media).
- Develop patient engagement tools/materials and patient education plan (development and implementation).
- Create strategic content across multiple formats (long/short form, video, platform-specific social, email).
- Collaborate with agency partners; manage materials/inventory and review schedules/processes.
- Provide strategic input to agency-led media planning; evaluate media buy performance and optimize against business goals/brand objectives.
- Partner with Insights & Analytics to expand campaign measurement for omnichannel initiatives.
- Build innovative digital and social media programs to accelerate brand awareness and drive consumer action.
- Extend omnichannel strategy using technical/data/media system integration understanding.
- Develop/expand compliant first-party data strategy; refine customer personas/segmentation/user journeys.
- Build holistic digital experiences (site actions, engagement, CRM registrations) and enrich CRM strategy for conversion stages.
- Select patient ambassadors; develop patient testimonials and videos; implement targeted communication programs.
- Ensure promotional tactics meet medical/legal/regulatory review requirements and deliverables are accurate/compliant.
- Manage budgets, monitor performance, and track KPIs.
- Develop and manage patient education/engagement tools and promotional distribution (personal and digital).
Required/Preferred Qualifications:
- Bachelor’s degree; MBA a plus.
- 10+ years progressive marketing experience, including 5+ years in consumer pharmaceutical marketing.
- Demonstrated omnichannel digital marketing experience.
- Demonstrated consumer marketing competencies in pharmaceutical/biotech; biologics marketing preferred; prior U.S. launch experience a plus.
Application:
- “Does this sound like you? Apply now.”
- Implement and manage key elements of the U.S. Consumer Marketing plan to drive demand.
- Lead omnichannel campaign implementation (Television, Print/Mail, digital, social media).
- Develop patient engagement tools/materials and patient education plan (development and implementation).
- Create strategic content across multiple formats (long/short form, video, platform-specific social, email).
- Collaborate with agency partners; manage materials/inventory and review schedules/processes.
- Provide strategic input to agency-led media planning; evaluate media buy performance and optimize against business goals/brand objectives.
- Partner with Insights & Analytics to expand campaign measurement for omnichannel initiatives.
- Build innovative digital and social media programs to accelerate brand awareness and drive consumer action.
- Extend omnichannel strategy using technical/data/media system integration understanding.
- Develop/expand compliant first-party data strategy; refine customer personas/segmentation/user journeys.
- Build holistic digital experiences (site actions, engagement, CRM registrations) and enrich CRM strategy for conversion stages.
- Select patient ambassadors; develop patient testimonials and videos; implement targeted communication programs.
- Ensure promotional tactics meet medical/legal/regulatory review requirements and deliverables are accurate/compliant.
- Manage budgets, monitor performance, and track KPIs.
- Develop and manage patient education/engagement tools and promotional distribution (personal and digital).
Required/Preferred Qualifications:
- Bachelor’s degree; MBA a plus.
- 10+ years progressive marketing experience, including 5+ years in consumer pharmaceutical marketing.
- Demonstrated omnichannel digital marketing experience.
- Demonstrated consumer marketing competencies in pharmaceutical/biotech; biologics marketing preferred; prior U.S. launch experience a plus.
Application:
- “Does this sound like you? Apply now.”