Associate Director, Consumer Marketing - Multiple Myeloma
AbbVie
September 02, 2026
Remote friendly (Mettawa, IL)
United States
$141,500 - $268,500 USD yearly
Marketing
Job Description
Lead development and execution of consumer marketing strategies for the Multiple Myeloma patient journey, driving disease awareness, patient engagement, treatment consideration, and brand adoption. Partner cross-functionally to translate patient/caregiver insights into customer-centric initiatives. Develop and execute consumer brand strategies (segmentation, value propositions, messaging, creative campaigns, digital engagement, omnichannel marketing). Ensure strategies are data-driven, measurable, compliant, and aligned with business objectives while improving patient experience and supporting brand growth.
Responsibilities
- Partner with Marketing Director/brand leadership to develop and execute consumer marketing strategies supporting Multiple Myeloma objectives.
- Lead consumer marketing planning using patient/caregiver/healthcare insights to optimize performance.
- Create patient-centric segmentation, targeting, positioning, messaging, and value propositions.
- Oversee integrated consumer campaigns across digital/social/paid/CRM/advocacy/patient support.
- Develop compliant consumer creative and educational content.
- Collaborate with research/analytics to identify unmet needs and optimize campaigns.
- Work cross-functionally (medical, regulatory, legal, market access, patient services, sales, agencies).
- Lead patient experiences, resources, and support programs to improve awareness/engagement/adherence.
- Manage agencies, budgets, timelines, and execution.
- Mentor direct reports.
- Drive awareness, acquisition, engagement, and brand preference through measurable initiatives.
Qualifications
- Bachelor’s required; advanced degree preferred (Marketing/Business/Comms/Healthcare or related).
- 6+ years pharma/biotech/healthcare marketing; significant consumer/patient marketing experience.
- Hematology required; Multiple Myeloma strongly preferred.
- Proven consumer/omnichannel strategy and patient engagement execution.
- Product launch experience required.
- Expertise in patient journey mapping, research, segmentation, consumer insights, message development.
- Experience leading agency partnerships and integrated campaigns (digital/traditional).
- Strong understanding of healthcare compliance/regulatory and promotional review.
- Cross-functional influence; strong analytical, communication, leadership, and project management.
Benefits (if applicable)
- Paid time off; medical/dental/vision insurance; 401(k).
Lead development and execution of consumer marketing strategies for the Multiple Myeloma patient journey, driving disease awareness, patient engagement, treatment consideration, and brand adoption. Partner cross-functionally to translate patient/caregiver insights into customer-centric initiatives. Develop and execute consumer brand strategies (segmentation, value propositions, messaging, creative campaigns, digital engagement, omnichannel marketing). Ensure strategies are data-driven, measurable, compliant, and aligned with business objectives while improving patient experience and supporting brand growth.
Responsibilities
- Partner with Marketing Director/brand leadership to develop and execute consumer marketing strategies supporting Multiple Myeloma objectives.
- Lead consumer marketing planning using patient/caregiver/healthcare insights to optimize performance.
- Create patient-centric segmentation, targeting, positioning, messaging, and value propositions.
- Oversee integrated consumer campaigns across digital/social/paid/CRM/advocacy/patient support.
- Develop compliant consumer creative and educational content.
- Collaborate with research/analytics to identify unmet needs and optimize campaigns.
- Work cross-functionally (medical, regulatory, legal, market access, patient services, sales, agencies).
- Lead patient experiences, resources, and support programs to improve awareness/engagement/adherence.
- Manage agencies, budgets, timelines, and execution.
- Mentor direct reports.
- Drive awareness, acquisition, engagement, and brand preference through measurable initiatives.
Qualifications
- Bachelor’s required; advanced degree preferred (Marketing/Business/Comms/Healthcare or related).
- 6+ years pharma/biotech/healthcare marketing; significant consumer/patient marketing experience.
- Hematology required; Multiple Myeloma strongly preferred.
- Proven consumer/omnichannel strategy and patient engagement execution.
- Product launch experience required.
- Expertise in patient journey mapping, research, segmentation, consumer insights, message development.
- Experience leading agency partnerships and integrated campaigns (digital/traditional).
- Strong understanding of healthcare compliance/regulatory and promotional review.
- Cross-functional influence; strong analytical, communication, leadership, and project management.
Benefits (if applicable)
- Paid time off; medical/dental/vision insurance; 401(k).