Associate Director, Commercial Analytics & Sales Force Effectiveness
Tonix Pharmaceuticals
September 02, 2026
Remote friendly (Berkeley Heights, NJ)
United States
Sales
Associate Director, Commercial Analytics & SFE
Key Responsibilities:
- Develop and maintain commercial performance dashboards tracking sub-national KPIs and region-specific analytics.
- Lead Sales Force Effectiveness (SFE): territory alignment, call planning, HCP segmentation/targeting, reach & frequency analysis, and incentive compensation design/administration.
- Perform ad-hoc analytics (segmentation, patient journey analysis, HCP targeting, promotional response).
- Manage national brand performance reporting/diagnostics; design and implement reporting frameworks.
- Support forecasting (demand tracking; brand performance trend analysis).
- Use data sources (IQVIA, Symphony Health, patient-level longitudinal claims) to track patients across treatment stages.
- Apply predictive modeling, marketing mix analysis, and promotional response assessment to optimize campaigns.
- Lead data strategy/infrastructure: evaluate/onboard data sources/vendors; oversee data pipelines/integration (IQVIA, Symphony Health, Veeva CRM, specialty pharmacy); establish data governance (quality, access controls, definitions); identify emerging analytics tools/methodologies.
Necessary Skills & Abilities / Qualifications:
- Self-starter; able to handle ambiguity; strong communication translating complex data to action.
- Strong organization, prioritization, deadline management.
- Manage external vendors; evaluate proposals.
- Advanced MS PowerPoint/Excel; advanced data visualization (e.g., Tableau).
- Advanced CRM (Veeva CRM) and sales productivity tools.
- Experience with pharma data sources (IQVIA Rx such as xPonent/xPonent Plantrak/DDD/HCOS or Symphony Rx such as Prescriber/PHAST; patient claims/longitudinal data); market access/payer analytics (MMIT preferred).
- Bachelor’s degree in Marketing/Business/Statistics (or related); Master’s preferred.
- 7+ years pharma/biotech (client side).
- SQL, R, or Python required; Tableau/Power BI preferred; Veeva SFE analytics preferred; digital/omnichannel preferred.
Benefits:
- Medical, Dental & Vision; Life/AD&D; short-/long-term disability; FSAs/HSAs; Employee Assistance.
- Pet insurance; 401(k) with company match + annual discretionary stock options.
- Paid Time Off, sick time, paid holidays; career development/training.
Application Instructions:
- Tonix does not accept agency resumes unless contacted directly by internal Talent Acquisition; do not forward unsolicited resumes to Tonix employees or locations.
Key Responsibilities:
- Develop and maintain commercial performance dashboards tracking sub-national KPIs and region-specific analytics.
- Lead Sales Force Effectiveness (SFE): territory alignment, call planning, HCP segmentation/targeting, reach & frequency analysis, and incentive compensation design/administration.
- Perform ad-hoc analytics (segmentation, patient journey analysis, HCP targeting, promotional response).
- Manage national brand performance reporting/diagnostics; design and implement reporting frameworks.
- Support forecasting (demand tracking; brand performance trend analysis).
- Use data sources (IQVIA, Symphony Health, patient-level longitudinal claims) to track patients across treatment stages.
- Apply predictive modeling, marketing mix analysis, and promotional response assessment to optimize campaigns.
- Lead data strategy/infrastructure: evaluate/onboard data sources/vendors; oversee data pipelines/integration (IQVIA, Symphony Health, Veeva CRM, specialty pharmacy); establish data governance (quality, access controls, definitions); identify emerging analytics tools/methodologies.
Necessary Skills & Abilities / Qualifications:
- Self-starter; able to handle ambiguity; strong communication translating complex data to action.
- Strong organization, prioritization, deadline management.
- Manage external vendors; evaluate proposals.
- Advanced MS PowerPoint/Excel; advanced data visualization (e.g., Tableau).
- Advanced CRM (Veeva CRM) and sales productivity tools.
- Experience with pharma data sources (IQVIA Rx such as xPonent/xPonent Plantrak/DDD/HCOS or Symphony Rx such as Prescriber/PHAST; patient claims/longitudinal data); market access/payer analytics (MMIT preferred).
- Bachelor’s degree in Marketing/Business/Statistics (or related); Master’s preferred.
- 7+ years pharma/biotech (client side).
- SQL, R, or Python required; Tableau/Power BI preferred; Veeva SFE analytics preferred; digital/omnichannel preferred.
Benefits:
- Medical, Dental & Vision; Life/AD&D; short-/long-term disability; FSAs/HSAs; Employee Assistance.
- Pet insurance; 401(k) with company match + annual discretionary stock options.
- Paid Time Off, sick time, paid holidays; career development/training.
Application Instructions:
- Tonix does not accept agency resumes unless contacted directly by internal Talent Acquisition; do not forward unsolicited resumes to Tonix employees or locations.