ViiV Healthcare (GSK) Senior Director of Marketing, Oral HIV Portfolio

Role Summary

Senior Director of Marketing, Oral HIV Portfolio within the ViiV Portfolio. Function as the commercial lead for the full oral portfolio in the US LOC, responsible for strategy development and implementing tactics. This is a highly visible and strategically important role for ViiV and GSK, requiring collaboration with US LOC senior leaders, global counterparts, and external stakeholders. The role is based in Durham, NC (RTP area) with potential for domestic relocation support.

Responsibilities

• Deliver short- and long-range forecasts; Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized to ensure share and NBRX growth
• Lead oral products lifecycle including ongoing brand growth management and real-world evidence generation planning
• Lead, Shape and Drive Digital and omnichannel strategy as part of broader marketing strategy for the full oral HIV portfolio
• Innovate and build creative, targeted campaigns to support customer insights, product positioning, and cross channel promotional mix
• Set direction and ensure strategic alignment across field teams to ensure execution and marketing expectations are met
• Work with ViiV marketing leadership team to optimize HIV portfolio strategy to ensure key tradeoffs, resource utilization, and strategic shifts are made with the portfolio in mind
• Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market to drive long-acting injectable focus
• Demonstrate ability to build inclusive, high-performance teams and lead through change management
• Define short- and long-term metrics and plans for assessing brand performance
• Foster an environment of innovation, inclusion, challenge, trust, and development

Qualifications

• Required: 8+ years of experience in leading and managing teams
• Required: 6+ years of experience in US pharmaceutical/biotech in-line brand marketing
• Required: 4+ years of experience in strategy development and execution
• Required: Experience with data-driven decision making, forecasting and resource allocation
• Preferred: Experience in HIV, Hep C, Immunology, Oncology, or other Specialty or portfolio platforms
• Preferred: Second line leadership experience
• Preferred: Demonstrates an understanding of US Pharmaceutical channels, pricing, and market access strategies
• Preferred: Global brand experience and experience in collaboration with forecasting, planning and data development
• Preferred: Demonstrated strategic thinking and analytical skills, balanced with strong operational experience
• Preferred: Experience leading Lifecycle Management plans and developing innovative go-to-motivated market approaches

Education

• Bachelor's Degree

Skills

• Digital strategy
• Brand and lifecycle marketing
• LOE planning and resource allocation
• Data-driven decision making and forecasting
• Leadership and team development
• Cross-functional collaboration with senior leaders and global teams
• Marketing strategy and omnichannel execution

Additional Requirements

• In-office presence: 2 days per week in the United States (Durham, NC area)