Role Summary
Senior Clinical Marketing Manager – Ottava Bariatrics & Foregut for the Ottava Surgical System. This position is based in Santa Clara, CA or Cincinnati, OH, with remote work considered on a case-by-case basis within the US. Own the strategy and executional enablement of intra-specialty adoption of the Ottava Surgical System within the United States. Serve as the voice of the US clinician and orchestrate a friction-light, insight-led customer journey from first evaluation through early utilization and program growth. Translate US clinical data, practice patterns, and unmet needs into Challenger-based insights, peer-to-peer education, and commercial narratives that teach customers to think differently about soft-tissue robotic surgery and empower hospitals to implement and grow robotic programs.
Responsibilities
- Intra‑Specialty Adoption Strategy: Own the US intra specialty adoption strategy for bariatric and foregut surgery, from early evaluation through sustained utilization.
- Define how Ottava competes and wins within the specialty by aligning clinical realities, hospital economics, and Ottava’s differentiated capabilities.
- Identify and address barriers to adoption across surgeons, administrators, OR leaders, and broader hospital stakeholders.
- Clinical Insight & Challenger Teaching: Be the subject‑matter expert on US clinical data, practice patterns, and unmet needs related to robotic bariatric and foregut surgery.
- Identify emerging procedural trends, shifts in care delivery, and evolving standards that impact robotic adoption.
- Translate insights into Challenger‑based narratives that teach customers something new and valuable, reframing problems and challenging assumptions about soft‑tissue robotics.
- Peer to Peer Education & Physician Engagement: Define the US peer‑to‑peer education and physician‑to‑physician engagement strategy required to achieve bariatric and foregut procedural adoption and utilization targets.
- Shape faculty strategy, educational content, and scientific storytelling to ensure credibility, relevance, and impact.
- Inform conference strategy, customer events, and educational forums with specialty‑specific insight and purpose.
- Commercial Enablement & Sales Empowerment: Partner closely with US Clinical and Capital Sales teams to understand field needs and adoption challenges.
- Develop insight led tools and decision‑enablement resources including Challenger messaging, clinical narratives, and customer facing content that accelerate learning, alignment, and action.
- Equip Sales to confidently guide complex buying groups toward Ottava adoption through structured, prescriptive conversations.
- Early Hospital Success & Program Growth: Support early adopter hospitals with readiness, activation, early utilization, and program expansion.
- Deliver ongoing, insight driven resources that help customers operationalize Ottava and grow sustainable robotic programs.
- Act as a strategic partner to hospitals navigating change, adoption complexity, and early performance optimization.
- KOL Engagement & Medical Conferences: Establish strong, insight driven partnerships with key customers, healthcare professionals, and industry stakeholders.
- Lead the bariatric and foregut specialty strategy for Ottava at US medical conferences, including defining objectives, clinical narratives, educational priorities, and success metrics in partnership with the central conference team.
- Cross‑Functional Leadership: Serve as the primary US voice for the clinical sales team within Ottava, influencing product strategy, evidence planning, training, and downstream marketing.
- Collaborate across R&D, Clinical, Medical Affairs, Training, Regulatory, and Commercial teams to ensure alignment to real‑world clinical needs.
- Advocate relentlessly for the clinician while balancing enterprise strategy and long‑term platform goals
Qualifications
- Required: A Bachelor's Degree.
- Preferred: An MBA or advanced degree.
- Required: A minimum of 8+ years of progressive business experience in roles that demonstrate increasing responsibility and expertise in relevant areas, such as marketing, sales, strategy, or product development.
- Required: Prior Marketing experience in the medical device industry.
- Required: Previous experience with healthcare/medical capital equipment marketing.
- Required: Demonstrated depth of expertise in metabolic and bariatric surgery, including clinical practice patterns, procedure steps, adoption dynamics, and unmet needs.
- Preferred: Strong understanding of foregut surgery practice patterns and robotic adoption considerations.
- Preferred: Experience driving adoption, utilization, or scale‑up of complex medical technologies.
- Desirable: A proven ability to define market landscapes, product solutions, and target users and translate customer needs and feedback into actionable insights for stakeholders, including engineering and marketing teams.
- Required: Exceptional analytical skills with the ability to interpret complex data, identify trends, and synthesize insights into actionable strategies.
- Required: Proven ability to develop, lead, and nurture strong customer relationships, ensuring alignment with business objectives and fostering long-term partnerships.
- Required: Critical thinking and problem-solving expertise with a demonstrated ability to achieve business results by influencing cross-functional teams and stakeholders without direct authority. A high degree of intellectual curiosity and learning agility, enabling swift adaptation to evolving business landscapes and new challenges.
- Required: Outstanding communication skills, both verbal and written, with a track record of presenting ideas clearly, persuasively, and effectively to both clinicians and sales people. Experience using Challenger methodology in marketing materials preferred.
Skills
- Required: Brand Marketing
- Required: Brand Positioning Strategy
- Required: Business Alignment
- Required: Business Storytelling
- Required: Business Valuations
- Required: Cross-Functional Collaboration
- Required: Customer Intelligence
- Required: Data Analysis
- Required: Data-Driven Decision Making
- Required: Digital Strategy
- Required: Execution Focus
- Required: Financial Analysis
- Required: Go-to-Market Strategies
- Required: Industry Analysis
- Required: Market Research
- Required: Negotiation
- Required: Organizing
- Required: Problem Solving
- Required: Product Development Lifecycle
- Required: Product Portfolio Management
- Required: Product Strategies
- Required: Program Management
- Required: Strategic Thinking
- Required: Tactical Planning
- Required: Technical Credibility
- Preferred: Challenger methodology in marketing materials
- Preferred: Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Go-to-Market Strategies, Market Research, Product Development Lifecycle, Program Management, Strategic Thinking, Technical Credibility
Additional Requirements
- This position will be based in Santa Clara or Cincinnati, OH and may require up to 50% travel, predominantly domestic.