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Sr. Clinical Marketing Manager, OTTAVA

Johnson & Johnson
Remote friendly (Cincinnati, OH)
United States
$122,000 - $244,950 USD yearly
Marketing

Role Summary

Senior Clinical Marketing Manager – Ottava Bariatrics & Foregut for the Ottava Surgical System. This position is based in Santa Clara, CA or Cincinnati, OH, with remote work considered on a case-by-case basis within the US. Own the strategy and executional enablement of intra-specialty adoption of the Ottava Surgical System within the United States. Serve as the voice of the US clinician and orchestrate a friction-light, insight-led customer journey from first evaluation through early utilization and program growth. Translate US clinical data, practice patterns, and unmet needs into Challenger-based insights, peer-to-peer education, and commercial narratives that teach customers to think differently about soft-tissue robotic surgery and empower hospitals to implement and grow robotic programs.

Responsibilities

  • Intra‑Specialty Adoption Strategy: Own the US intra specialty adoption strategy for bariatric and foregut surgery, from early evaluation through sustained utilization.
  • Define how Ottava competes and wins within the specialty by aligning clinical realities, hospital economics, and Ottava’s differentiated capabilities.
  • Identify and address barriers to adoption across surgeons, administrators, OR leaders, and broader hospital stakeholders.
  • Clinical Insight & Challenger Teaching: Be the subject‑matter expert on US clinical data, practice patterns, and unmet needs related to robotic bariatric and foregut surgery.
  • Identify emerging procedural trends, shifts in care delivery, and evolving standards that impact robotic adoption.
  • Translate insights into Challenger‑based narratives that teach customers something new and valuable, reframing problems and challenging assumptions about soft‑tissue robotics.
  • Peer to Peer Education & Physician Engagement: Define the US peer‑to‑peer education and physician‑to‑physician engagement strategy required to achieve bariatric and foregut procedural adoption and utilization targets.
  • Shape faculty strategy, educational content, and scientific storytelling to ensure credibility, relevance, and impact.
  • Inform conference strategy, customer events, and educational forums with specialty‑specific insight and purpose.
  • Commercial Enablement & Sales Empowerment: Partner closely with US Clinical and Capital Sales teams to understand field needs and adoption challenges.
  • Develop insight led tools and decision‑enablement resources including Challenger messaging, clinical narratives, and customer facing content that accelerate learning, alignment, and action.
  • Equip Sales to confidently guide complex buying groups toward Ottava adoption through structured, prescriptive conversations.
  • Early Hospital Success & Program Growth: Support early adopter hospitals with readiness, activation, early utilization, and program expansion.
  • Deliver ongoing, insight driven resources that help customers operationalize Ottava and grow sustainable robotic programs.
  • Act as a strategic partner to hospitals navigating change, adoption complexity, and early performance optimization.
  • KOL Engagement & Medical Conferences: Establish strong, insight driven partnerships with key customers, healthcare professionals, and industry stakeholders.
  • Lead the bariatric and foregut specialty strategy for Ottava at US medical conferences, including defining objectives, clinical narratives, educational priorities, and success metrics in partnership with the central conference team.
  • Cross‑Functional Leadership: Serve as the primary US voice for the clinical sales team within Ottava, influencing product strategy, evidence planning, training, and downstream marketing.
  • Collaborate across R&D, Clinical, Medical Affairs, Training, Regulatory, and Commercial teams to ensure alignment to real‑world clinical needs.
  • Advocate relentlessly for the clinician while balancing enterprise strategy and long‑term platform goals

Qualifications

  • Required: A Bachelor's Degree.
  • Preferred: An MBA or advanced degree.
  • Required: A minimum of 8+ years of progressive business experience in roles that demonstrate increasing responsibility and expertise in relevant areas, such as marketing, sales, strategy, or product development.
  • Required: Prior Marketing experience in the medical device industry.
  • Required: Previous experience with healthcare/medical capital equipment marketing.
  • Required: Demonstrated depth of expertise in metabolic and bariatric surgery, including clinical practice patterns, procedure steps, adoption dynamics, and unmet needs.
  • Preferred: Strong understanding of foregut surgery practice patterns and robotic adoption considerations.
  • Preferred: Experience driving adoption, utilization, or scale‑up of complex medical technologies.
  • Desirable: A proven ability to define market landscapes, product solutions, and target users and translate customer needs and feedback into actionable insights for stakeholders, including engineering and marketing teams.
  • Required: Exceptional analytical skills with the ability to interpret complex data, identify trends, and synthesize insights into actionable strategies.
  • Required: Proven ability to develop, lead, and nurture strong customer relationships, ensuring alignment with business objectives and fostering long-term partnerships.
  • Required: Critical thinking and problem-solving expertise with a demonstrated ability to achieve business results by influencing cross-functional teams and stakeholders without direct authority. A high degree of intellectual curiosity and learning agility, enabling swift adaptation to evolving business landscapes and new challenges.
  • Required: Outstanding communication skills, both verbal and written, with a track record of presenting ideas clearly, persuasively, and effectively to both clinicians and sales people. Experience using Challenger methodology in marketing materials preferred.

Skills

  • Required: Brand Marketing
  • Required: Brand Positioning Strategy
  • Required: Business Alignment
  • Required: Business Storytelling
  • Required: Business Valuations
  • Required: Cross-Functional Collaboration
  • Required: Customer Intelligence
  • Required: Data Analysis
  • Required: Data-Driven Decision Making
  • Required: Digital Strategy
  • Required: Execution Focus
  • Required: Financial Analysis
  • Required: Go-to-Market Strategies
  • Required: Industry Analysis
  • Required: Market Research
  • Required: Negotiation
  • Required: Organizing
  • Required: Problem Solving
  • Required: Product Development Lifecycle
  • Required: Product Portfolio Management
  • Required: Product Strategies
  • Required: Program Management
  • Required: Strategic Thinking
  • Required: Tactical Planning
  • Required: Technical Credibility
  • Preferred: Challenger methodology in marketing materials
  • Preferred: Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Go-to-Market Strategies, Market Research, Product Development Lifecycle, Program Management, Strategic Thinking, Technical Credibility

Additional Requirements

  • This position will be based in Santa Clara or Cincinnati, OH and may require up to 50% travel, predominantly domestic.