Marketing Manager II, Fellowship and Residency Programs - Mid Atlantic

Role Summary

The Marketing Manager II, Fellowship and Residency Programs – Mid Atlantic is a field-based role responsible for training, educating, and integrating AbbVie technologies into assigned teaching institutions. The role includes attending surgeries to support surgeons and fellows and educating Eye Care Fellows/PGY3–PGY4 residents on MIGS/interventional glaucoma and surgical technologies. The role also facilitates the transition of graduating Fellows/Residents into private practice by connecting them with receiving sales teams.

Responsibilities

• Attend surgeries and cases until surgeons and fellows are proficient and confident performing the procedure.
• Execute thorough wet lab procedural training at target institutions.
• Attend and support surgical/clinical cases to learn new techniques and continually improve surgical outcomes.
• Educate PGY3-4 residents, Glaucoma/Retina fellows, and attending faculty on MIGS/interventional glaucoma technology, the Glaucoma/Retina markets, Surgical Retina Technologies, and evolving therapy paradigms.
• Train clinic staff and physicians to recognize ideal patient types approved for use with AbbVie technologies.
• Present and align with departmental heads on educational needs of AbbVie technologies on a yearly basis.
• Support hospital administrators/material managers to gain approval of AbbVie technologies in assigned accounts.
• Coordinate with surgeons and staff with their respective MSL for medical inquisitions or FRM to educate and assist in getting proper reimbursement for AbbVie technologies.
• Conduct training and education meetings with residents/fellows, clinic staff, attending surgeons, and program heads to advance AbbVie technologies and future opportunities.
• Support account-sponsored educational symposiums and meetings.
• Attend and engage at ophthalmic conferences and symposia throughout the year.
• Identify and develop academic Key Opinion Leaders.
• Facilitate the transition of graduating residents/fellows to receiving Sales Representatives.

Qualifications

• Bachelor’s degree or equivalent experience. Concentration in Science, Business and/or Marketing preferred
• 4-8 years of medical device experience (surgical ophthalmic experience preferred).
• The preferred candidate would have both ophthalmic surgical and buy-and-bill experience.
• The preferred candidate would have MIGS and/or Retina surgical sales experience.
• Ability to travel ~50%–70% of the time.
• Experience in training or working in ophthalmic teaching environments is preferred.
• Experience in pre-commercial launch market and program preparations.
• Experience developing and expanding new technology and market opportunities.
• Experience and proficiency in public speaking.
• Proven experience meeting and exceeding assigned goals.
• Ability to build relationships and interact with all levels internally and at customer sites.
• Experience with HOPD VAC/approval process preferred.
• Proven ability to build and retain customer base.
• Experience with customer tracking software – CRM or Veeva.
• Ability to work within a budget.
• Ability to comply with procedures and processes.