ViiV (GSK) US Competitive Intelligence & Market Research Lead

Role Summary

The US Competitive Intelligence & Market Research Lead reports to the Director, US Market Research & Competitive Intelligence, within the US Insights & Analytics team. This role is accountable for leading competitive intelligence across ViiV’s US HIV portfolio and for owning primary market research for selected commercial pre-launch brands, ensuring insights support portfolio strategy, launch readiness, and competitive positioning. The position serves as a strategic partner to Brand, Customer Experience, Medical, Market Access, and Forecasting teams, providing a portfolio-level, forward-looking view of the competitive landscape and early market dynamics.

Responsibilities

• Lead US competitive intelligence strategy and execution across the full HIV portfolio, covering in-market brands and pre-launch assets, with ownership of developing and prioritizing KIQs in alignment with cross-functional stakeholders
• Monitor, interpret, and synthesize external competitive signals, including clinical data releases, regulatory milestones, product approvals or failures, and policy developments
• Cover competitor earnings announcements and key investor communications, delivering timely summaries of key learnings and commercial implications
• Lead competitive intelligence planning for congresses, including pre-conference framing, on-site intelligence capture, and post-conference synthesis
• Develop and deliver regular CI outputs, including timely alerts, portfolio-level updates, and executive-ready summaries for senior leadership
• Anticipate competitor strategy and evolution, identify risks and opportunities, and inform scenario planning and strategic decision-making
• Lead qualitative and quantitative primary market research for pre-launch brands to inform US initiatives across HIV Treatment and HIV Prevention
• Translate commercial business questions and insight gaps into clear research objectives and study designs, recommending appropriate research approaches to inform key pre-launch decision points
• Partner with Brand and cross-functional teams, including Medical and Market Access, to generate insights that inform positioning, segmentation, and launch planning
• Lead external vendors supporting competitive intelligence and pre-launch market research across study design, execution, analysis, and synthesis, with clear ownership of direction and outputs
• Ensure research quality, methodological rigor, budget discipline, and delivery against agreed timelines
• Ensure all competitive intelligence and market research activities are conducted in line with internal compliance policies and standards
• Partner with Brand, Medical Affairs, Market Access, and other cross-functional teams to ensure customer and stakeholder perspectives inform commercial decision-making
• Work closely with other Insights & Analytics leads to integrate competitive intelligence and primary research with secondary data, where appropriate
• Act as a strategic partner by shaping key questions, leading discussions and readouts, and translating insights into clear implications and recommendations for senior leaders
• Integrate insights across competitive intelligence, primary market research, and secondary data sources
• Identify portfolio-level risks, opportunities, and unmet needs relevant to current and upcoming commercial assets
• Develop concise, high-quality deliverables that support confident, timely decision-making at the brand and portfolio level

Qualifications

• Required: Bachelor’s degree
• Required: 7+ years of pharmaceutical OR biotech commercial experience
• Required: Experience leading competitive intelligence
• Required: Experience framing, prioritizing, and challenging competitive intelligence questions to support strategic decision-making
• Required: Experience with qualitative and quantitative research methodologies and applying them
• Required: Experience interpreting external competitive signals, including clinical data, regulatory developments, earnings or investor communications, and scientific congresses
• Required: Experience with operating in ambiguity and translating complex information into clear insights and recommendations
• Required: Experience managing external vendors and multiple concurrent projects
• Required: Experience engaging with senior stakeholders
• Preferred: Experience in HIV or infectious disease

Skills

• Competitive intelligence
• Market research (qualitative and quantitative)
• Vendor management
• Cross-functional collaboration
• Strategic storytelling and executive-ready communication