Vice President, CRM Product Management Lead

Role Summary

Vice President, CRM Product Management Lead located in East Hanover, NJ. Lead the US CRM product management organization, establish standards for product ownership, and drive transformation and innovative delivery strategies to enable next-generation CRM and meaningful patient and customer outcomes.

Responsibilities

• Build and lead a top-talent product management organization that sets operating standards and drives transformation for CRM across Novartis US
• Build and manage the US CRM Roadmap, ensuring regular updates, transparency, and alignment with the US Commercial CRM strategy
• Develop a deep understanding of current business processes and gaps to inform product delivery and process improvement
• Drive predictable product delivery for next-generation CRM, leveraging both traditional and agentic solutions
• Play a leadership role in the CRM governance framework, regularly providing updates on status, impact, and opportunities
• Optimize the investment in the CRM ecosystem, including prioritizing best practices and utilizing best-in-class solutions to business problems (build vs. buy analysis as needed)
• Create, improve, and scale business processes to support transformation and operational excellence and establish and maintain strong relationships with business leaders and cross-functional teams
• Collaborate with program teams to integrate business process changes with all aspects of transformation and establish, track, and report on key product metrics
• Evangelize CRM strategy and impact across the organization through stakeholder meetings, leadership forums, and communications
• Collaborate closely with the CRM product and IT teams to ensure cross-functional alignment and optimization; maintain knowledge of Salesforce and Veeva and US commercial strategy

Qualifications

• Proven success in leading product management for large-scale CRM transformation, including delivery, change management, UX, governance, and risk and compliance mitigation
• 12+ years of experience in product management, technology strategy, innovation, or leadership roles, preferably in pharmaceutical, healthcare, or CRM sectors
• Deep understanding of the CRM landscape (Sales, Marketing, Service) including Salesforce, Veeva
• Deep understanding of the pharmaceutical industry, including regulatory requirements, market dynamics, and emerging AI technologies
• Experience managing and being accountable for operations of large product management teams, backlog health, prioritization, agile practices, and driving strategic innovation
• Strong understanding of generative AI technologies, machine learning, and data analytics with practical applications
• Excellent leadership skills and people management experience within CRM, AI, technology, or data-driven environments
• Ability to foster cross-functional alignment to create a disciplined, ambitious, global CRM strategy
• Strong analytical and problem-solving skills with the ability to interpret complex data
• Ability to adapt strategies in a rapidly evolving technological landscape
• Deep understanding of CRM, AI, and Data platforms and architectures (Salesforce, Veeva, OpenAI, Snowflake or similar)

Education

• Bachelor's degree required; Master‚Äôs Degree and/or MBA preferred