US Velsipity Consumer Team Lead

Role Summary

The US Velsipity Consumer Team Lead will define and drive the strategic vision for the Consumer organization during a pivotal year for the brand. This leader will oversee all branded and unbranded consumer marketing efforts, guide the development of a new branded creative campaign (launching Q2 2026), and champion integrated, insight‑driven activation across channels.

The ideal candidate brings deep US marketing experience, a track record of advancing brand imperatives, and demonstrated success in consumer marketing and team leadership (formal or informal). This role will also function as a leader on the Velsipity US Marketing team and will represent on key enterprise initiatives. This role will directly lead a team of 3 marketers.

This role reports to the Velsipity Marketing Team Lead and partners closely with cross‑functional colleagues and agency partners.

Responsibilities

• Strategy & Planning
  • Serve as the strategic lead for all branded and unbranded patient activation initiatives.
  • Create, own and manage the consumer omnichannel strategy inclusive of Social, Digital, CRM, and Patient Ambassador for both Branded and Unbranded advertising and patient education
  • Lead development of new branded consumer campaign.
  • Develop a deep understanding of the patient journey including needs, insights and the role of patient communications and identify the need to customize targeting based on geography
  • Shape annual operating plan and tactical planning process for Consumer, ensuring alignment to brand priorities and activation goals.
  • Oversee segmentation, targeting, and application of consumer insights to drive more personalized engagement.
• Execution & Performance Optimization
  • Optimize paid media strategy by shifting to more efficient digital channels and testing innovative opportunities to break through.
  • Responsible for fostering a productive agency relationship and managing all projects within allocated budget, as applicable
  • Partner with CMO organization on updates to the Velsipity digital ecosystem, including the DTC Go‑to‑Market pilot and migration of unbranded UC content to Pfizer for All.
  • Monitor key promotional and media performance metrics and execute data‑driven optimizations to accelerate topline growth.
• Leadership & Collaboration
  • Build and maintain strong partnerships with cross‑functional collaborators across IIS, CMO, Medical Affairs, Regulatory, Legal, and Corporate Communications.
  • Manage and develop a team of three direct reports, fostering accountability, growth, and cross‑functional alignment.
  • Lead and oversee the Agency of Record (AOR) relationship and key external vendors to ensure strong delivery across workstreams.
  • Offer leadership, mentorship and guidance to brand team members, proactively coach for performance and career growth, instilling excitement and rewards performance.

Qualifications

• Required: 8+ years of pharmaceutical commercial experience including marketing; product positioning and branded experience
• Required: 5+ years of US marketing director experience with focus on Consumer Marketing experience
• Required: Deep understanding of the US market dynamics including specialty channels
• Required: Demonstrated success executing complex marketing programs that drive performance
• Required: Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
• Required: Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries and leading a high-performing team
• Required: Innovative thinker who is excited by "pioneering" initiatives that may not have precedent
• Required: Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management
• Required: Demonstrated strong analytic skills to measure attribution and drive marketing performance, marketing mix improvements and higher ROI
• Preferred: GI experience preferred; specialty experience strongly preferred

Education

• BA/BS degree required; MBA or other advanced degree highly desirable

Additional Requirements

• Location: Candidate must be onsite at least 2.5x per week.