Role Summary
The US Oncology Marketing Launch Lead for Mevrometostat is responsible for spearheading the US launch, ensuring launch readiness, and driving a successful market introduction. The role leads the US launch asset team and oversees strategic development and execution of HCP strategies and initiatives, partnering with Global Marketing and US cross-functional teams to develop the US go-to-market launch strategy. The position requires launch experience, strong strategic and analytical thinking, creativity, solid decision-making, and a track record of success in a collaborative, multi-priority environment.
Responsibilities
- Develop & execute the US go-to-market strategy and implementation plan in close collaboration with US Cross-Functional Team and Global Marketing.
- Lead the development of all US launch readiness frameworks defined by launch excellence.
- Develop KPIs for key tactics that will drive launch performance and optimization.
- Lead US marketing efforts in development of best-in-class HCP strategies, messaging, and tactics that position Mevrometostat to win in a competitive market.
- Lead annual Operating Plan and LRF.
- Lead development and execution of US External Stakeholder Engagement, Congress, & Peer-to-Peer (P2P) strategy and implementation plan.
- Monitor competitive landscape and develop communications and action plans as needed.
- Manage various US vendor relationships, work processes, and expenses to meet business objectives.
- Provide oversight of Mevrometostat Review Committee.
- Conduct all activities and decisions in accordance with Company policies, Pfizer values, and global regulatory guidelines.
Qualifications
- Required: Candidate demonstrates diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of colleagues to achieve meaningful outcomes and create business impact.
- Required: Bachelorโs degree and 8+ years of pharmaceutical industry experience, or Masterโs degree and 7+ years, or Ph.D./PharmD and 5+ years.
- Required: 2+ years of Oncology HCP Marketing experience.
- Required: Demonstrated success developing and executing complex marketing programs, specifically leading a US launch.
- Required: Proven track record of building and leading high-functioning teams to drive business performance.
- Required: Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for diverse audiences, including senior management.
- Required: Strong analytical skills, ability to synthesize complex information and distill critical customer insights.
- Required: Ability to translate strategy and analysis to a tactical, executable level to drive brand performance.
- Required: Experience with product positioning and branding.
- Required: Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment.
- Required: Experience forecasting and leading the development of annual strategic plans.
- Required: High-energy, proactive self-starter with the initiative to function autonomously and the confidence to initiate and innovate.
- Required: Role model for Pfizer Values.
- Preferred: Prior US Launch experience.
- Preferred: Prior US Oncology marketing experience.
- Preferred: Knowledge of Prostate or GU Cancer.
Additional Requirements
- Ability to travel domestically and internationally as needed for congresses, sales meetings and customer interactions.