Role Summary
Role overview: Lead the US launch of Mevrometostat, ensuring launch readiness and driving a successful market introduction by steering the US launch asset team and guiding strategic development and execution of HCP strategies and initiatives. Collaborate with Global Marketing and US cross-functional partners to develop and execute the US go-to-market launch strategy.
Responsibilities
- Develop & execute the US go-to-market strategy and implementation plan in close collaboration with US Cross-Functional Team and Global Marketing.
- Lead the development of all US launch readiness frameworks defined by launch excellence.
- Develop KPIs for key tactics that will drive launch performance and optimization.
- Lead US marketing efforts in development of best-in-class HCP strategies, messaging, and tactics that strategically position Mevrometostat to win on behalf of patients, in a highly competitive market.
- Lead annual Operating Plan and LRF.
- Lead development and execution of US External Stakeholder Engagement, Congress, & Peer-to-Peer (P2P) strategy and implementation plan.
- Monitor competitive landscape and develop communications and action plans as needed.
- Manage various US vendor relationships, work processes, and expenses to meet business objectives.
- Provide oversight of Mevrometostat Review Committee.
- Conduct all activities and make decisions that are in accordance with Company policies, Pfizer values & global regulatory guidelines.
Qualifications
- Required: Bachelor’s degree and 8+ years of pharmaceutical industry experience, or Master’s degree and 7+ years, or Ph.D./PharmD and 5+ years of experience; 2+ years of Oncology HCP Marketing experience; demonstrated success developing and executing complex marketing programs, specifically leading a US launch; proven leadership and ability to influence and coach others; strong business acumen and organizational skills; excellent interpersonal communication and negotiation skills for diverse audiences; strong analytical skills; ability to translate strategy to execution; experience with product positioning and branding; ability to manage multiple complex projects in a deadline-driven environment; experience forecasting and developing annual strategic plans; high-energy, proactive self-starter; role model for Pfizer Values.
- Preferred: Prior US Launch experience; Prior US Oncology marketing experience; Knowledge of Prostate or GU Cancer.
Education
- Bachelor’s degree required (advanced degree preferred per qualifications above).
Additional Requirements
- Ability to travel domestically and internationally as needed for congresses, sales meetings and customer interactions.
- Relocation considerations may apply based on business needs.