US Marketing Manager – Aesthetics & Reconstruction

Role Summary

US Marketing Manager for Johnson & Johnson MedTech’s Aesthetic and Reconstruction Business, located onsite in Irvine, CA. Leads the US portfolio strategy, life-cycle management, and conference planning, and oversees marketing initiatives not tied to a single private-practice or hospital channel. Focuses on the US breast implant and tissue expander portfolios to drive innovation, growth, and brand presence. Works with cross-functional teams, agencies, and partners to develop HCP- and patient-facing marketing materials while ensuring regulatory compliance. Reports to the US Marketing Director.

Responsibilities

• Develop, manage and optimize promotional campaigns ensuring alignment with global strategy where appropriate.
• Lead US conference strategy and execution, partnering with societies, Professional Affairs and other key stakeholders
• Assist with the development of Mentor consumer, and patient marketing, promotional, and educational campaigns and materials not specific to one channel eg private practice / hospital.
• Maintain and update patient brochures, discussion guides, and other patient-facing materials, ensuring accuracy and preventing expiration.
• Manage, maintain and update all portfolio claims that need to be renewed or deleted to keep up to date claims matrix.
• Assist in the development and execution of content management and consumer journey initiatives for the brand working collaboratively with other marketing partners.
• Help monitor marketplace and competitor trends via professional publications/databases, conferences, etc. and anticipate marketplace and competitive issues.
• Support and/or guide agencies, vendors and partners to implement tactical plans, ensure timelines are met, and budgets are managed.
• Think innovatively regarding the application of new technologies and solutions to help achieve goals.
• Ensure legal/regulatory compliance and medical accuracy of marketing materials and conduct all responsibilities in accordance with Company policies.
• Coordinate with the Market Research, Analytics & Sales Ops Teams to identify research, insight and measurement needs to inform spend, scale, or campaign optimizations.
• Partner with the sales force to ensure effective communication, training and messages are delivered and customer needs are being met.
• Work with colleagues to achieve meaningful outcomes and create business impact.
• Evaluate new and innovative marketing opportunities and provide perspective for adoption (where appropriate).

Qualifications

• Bachelor’s degree; required (Advanced degree preferred)
• Minimum of 5 years relevant marketing experience required. Surgical medical device marketing experience preferred
• 3 + years of experience in a Product Manager role for a medical device company with HCP and consumer experience.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Demonstrated leadership skills and the ability to influence stakeholders at all levels.
• 2+ years of experience managing promotional budgets with strong business analysis skills.
• Digital experience including website development, social media, SEM, SEO, is preferred.
• Comfortable with public speaking.
• Launch experience with newly marketed products or new indications preferred.
• Proven track record of developing and implementing strategies/tactics that have delivered strong commercial results across both traditional and digital marketing channels.
• Outstanding project management skills and experience managing multiple vendors, marketing partners.
• Deep understanding of the legal and regulatory environment in medical device promotions, industry guidelines, and other compliance-related issues.
• Excellent listening, presentation, writing, editing and communication skills with ability to present to senior management when needed.
• Solutions-focused with strong problem-solving skills.
• The ability and willingness to travel domestically as required – up to 25%.
• Complete all company and job-related training as assigned within the required timelines.
• Ability to perform all essential functions of the position, with or without reasonable accommodation.

Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Alignment
• Business Storytelling
• Business Valuations
• Cross-Functional Collaboration
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Execution Focus
• Financial Analysis
• Go-to-Market Strategies
• Industry Analysis
• Market Research
• Negotiation
• Problem Solving
• Process Improvements
• Product Development Lifecycle
• Product Improvements
• Product Portfolio Management
• Product Strategies
• Strategic Thinking
• Tactical Planning
• Technical Credibility

Education

• Bachelor’s degree; required (Advanced degree preferred)

Additional Requirements

• Travel domestically up to 25%
• Ability to perform all essential functions of the position, with or without reasonable accommodation