US COPD Marketing Director

Role Summary

US COPD Marketing Director based in Cambridge, MA. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions in Specialty Care, helping deliver breakthrough treatments that bring hope to patients with high unmet needs. The role leads the development and execution of the Provider and Patient strategy for Dupixent in COPD, driving innovation, differentiation, and cross-functional collaboration. Reports to the Head of Product Strategy for Respiratory.

Responsibilities

• Lead the development and execution of the COPD strategy aligned to the moments that matter and communicate with key stakeholders internally (e.g. GTMC) and across the alliance.
• Embraces innovation and a culture of failing fast through thoughtful risk taking, including continuous assessment and validation of brand differentiation, positioning, messaging, and materials.
• Pioneer innovative approaches in professional engagements with the provider community, using a test-and-learn approach to drive provider engagement across functions for both PULMs and APPs.
• Lead the competitive strategy to address current and future competitors.
• Lead the development of high impact patient content (e.g., TV/OLV, in-office advertising and promotion, patient videos, patient engagements) aligned with digital and media priorities such as search (paid and organic), display, CRM, and social media channels.
• Partner with marketing research to uncover insights, claims, messaging, creative campaigns, and measurement.
• Partner with outside vendors/agencies to develop strategies and deliver tactics.
• Lead submission of materials through regulatory review/approval (Joint Review Committee, JRC).
• Analyze and report on performance by tracking KPIs to measure marketing effectiveness and identify areas for improvement.
• Manage budgets and allocate resources to maximize marketing ROI and drive business growth.

Qualifications

• Required: 7-10+ years in brand management and/or strategic marketing, commercial/business development with product launch experience in the Respiratory space.
• Required: Strong leadership abilities and experience managing teams, with the capability to influence and collaborate with cross-functional teams.
• Required: Proven track record of developing and executing successful provider and patient campaigns and strategies.
• Required: Proven success in a cross-functional matrix and alliance partnership environment.
• Required: Excellent analytical skills with the ability to leverage market research, customer insights, and data-driven decision-making.
• Required: Comprehensive understanding of the key dynamics driving the US health care environment.
• Required: Ability to work effectively in a fast-paced, collaborative environment.
• Required: Excellent communication and interpersonal skills.

• Preferred: Respiratory experience.
• Preferred: Deep understanding of the Respiratory market.
• Preferred: Biologic experience.
• Preferred: MBA or master’s degree.
• Preferred: Competitive market experience.
• Preferred: Alliance co-promote experience.
• Preferred: Experience leading teams.