US Asthma Marketing Director

Role Summary

Location: Cambridge, MA. The US Asthma Marketing Director will develop and execute the provider and patient strategy, narrative, and asset creation for Dupixent in Asthma, aligned to the moments that matter. The role drives innovation, delivers quantifiable impact, and ensures strong differentiation from the competition, providing leadership to align cross-functional partners, GTMC, the alliance and the global team, while developing a thorough understanding of provider and patient needs. Reports to the Head of Product Strategy for Respiratory.

Responsibilities

• Lead the development and execution of the Asthma strategy aligned to the moments that matter, and communicate with key stakeholders internally (e.g. GTMC) and across the alliance.
• Embrace innovation and a “culture of failing fast” through thoughtful risk taking—continuous assessment and validation of brand differentiation, positioning, messaging, and materials, taking ownership of Pharma 2.0 approach.
• Pioneer innovative approaches in professional engagements with the provider community—test and learn approach, setting the bar in how we drive provider engagement across functions for both PULMs and APPs.
• Lead the competitive strategy to address current and future competitors.
• Lead the development of high-impact patient content (e.g., TV/OLV, in-office advertising and promotion, patient videos, patient engagements) and ensure alignment with digital and media priorities (search, display, CRM, social media).
• Partner with the marketing research team on qualitative and quantitative research to uncover insights, claims, messaging, creative campaigns, and measurement.
• Partner with and manage outside vendors/agencies to develop strategies and deliver tactics.
• Lead submission of materials through the regulatory review/approval process (Joint Review Committee).
• Analyze and report on performance by tracking KPIs to measure marketing effectiveness and identify areas for improvement.
• Manage budgets and allocate resources effectively to maximize marketing ROI and drive business growth.

Qualifications

About You

• 7-10+ years’ experience in Brand management, and/or strategic marketing, commercial/business development with product launch experience in the Respiratory space.
• Strong leadership abilities and experience managing teams, with the capability to influence and collaborate with cross-functional teams.
• Proven track record of developing and executing successful provider and patient campaigns and strategies.
• Proven success working in a cross-functional matrix and alliance partnership environment.
• Excellent analytical skills with the ability to leverage market research, customer insights, and data-driven decision-making.
• A comprehensive understanding of the key dynamics driving the US health care environment.
• Ability to work effectively in a fast-paced, collaborative environment.
• Excellent communication and interpersonal skills.

Preferred Qualifications

• Respiratory experience.
• Deep understanding of the respiratory market.
• Biologic experience.
• MBA or master’s degree.
• Competitive market experience.
• Alliance co-promote experience.
• Experience leading teams.