US Associate Director of Respiratory Patient Experience
Sanofi
16 days ago
Remote friendly (Cambridge, MA)
United States
$148,500 - $214,500 USD yearly
Patient Advocacy
Role Overview
The US Associate Director of Respiratory Patient Experience is responsible for supporting the design and execution of the end-to-end patient journey across the respiratory portfolio, implementing patient-centric marketing initiatives, precision engagement tactics, and omnichannel strategies. Applies data-driven insights, behavioral analysis, and human-centered design principles to improve patient outcomes and experience. Reports to the Head of Respiratory Patient Experience.
Key Responsibilities
Patient Experience Implementation & Optimization
- Support data-driven experience and journey mapping to identify unmet needs, pain points, and decision moments
- Conduct root-cause analysis of patient segment challenges to inform intervention design
- Collaborate with brand product strategy, R&D, Medical, Market Access, Patient Support Services, and Digital teams to execute unified journey initiatives
- Monitor patient KPIs and contribute to success measurement frameworks
- Implement customer experience design best practices across marketing initiatives
- Coordinate field immersion and insight programs; support Alliance planning/execution
- Contribute to patient forum operations and engagement
- Execute franchise patient ambassador program activities
Data-Driven Strategy, Omnichannel, and Precision Engagement
- Use real-time data, predictive analytics, and performance mindset to optimize engagement
- Execute test-and-learn experiments; apply behavioral science to identify drivers/barriers
- Execute next-generation omnichannel tactics with marketers and US GTMC; personalize content across channels
- Implement AI-powered, behaviorally informed strategies for acquisition/engagement; design evidence-based interventions
Retention & Adherence; Intelligence; Experience/Content
- Drive adherence with behavioral design initiatives; collaborate with Public Affairs, Patient Advocacy, and Patient Support Services
- Translate root-cause findings into structured intervention strategies
- Conduct competitive analysis and external trend monitoring
- Lead human-centered design; develop/optimize non-branded value content (e.g., affordability, mental health, warm welcome)
Qualifications
- Education: Bachelor’s required; MBA/MPH/PharmD or similar preferred
- Experience: 7+ years in pharma/healthcare with patient experience, marketing, or access experience; respiratory therapeutic area experience is an asset
- Proficiencies: strategic thinking; cross-functional collaboration; journey mapping/behavioral insights; omnichannel/digital execution; data analytics/performance measurement; human-centered design; strong communication and stakeholder management skills
The US Associate Director of Respiratory Patient Experience is responsible for supporting the design and execution of the end-to-end patient journey across the respiratory portfolio, implementing patient-centric marketing initiatives, precision engagement tactics, and omnichannel strategies. Applies data-driven insights, behavioral analysis, and human-centered design principles to improve patient outcomes and experience. Reports to the Head of Respiratory Patient Experience.
Key Responsibilities
Patient Experience Implementation & Optimization
- Support data-driven experience and journey mapping to identify unmet needs, pain points, and decision moments
- Conduct root-cause analysis of patient segment challenges to inform intervention design
- Collaborate with brand product strategy, R&D, Medical, Market Access, Patient Support Services, and Digital teams to execute unified journey initiatives
- Monitor patient KPIs and contribute to success measurement frameworks
- Implement customer experience design best practices across marketing initiatives
- Coordinate field immersion and insight programs; support Alliance planning/execution
- Contribute to patient forum operations and engagement
- Execute franchise patient ambassador program activities
Data-Driven Strategy, Omnichannel, and Precision Engagement
- Use real-time data, predictive analytics, and performance mindset to optimize engagement
- Execute test-and-learn experiments; apply behavioral science to identify drivers/barriers
- Execute next-generation omnichannel tactics with marketers and US GTMC; personalize content across channels
- Implement AI-powered, behaviorally informed strategies for acquisition/engagement; design evidence-based interventions
Retention & Adherence; Intelligence; Experience/Content
- Drive adherence with behavioral design initiatives; collaborate with Public Affairs, Patient Advocacy, and Patient Support Services
- Translate root-cause findings into structured intervention strategies
- Conduct competitive analysis and external trend monitoring
- Lead human-centered design; develop/optimize non-branded value content (e.g., affordability, mental health, warm welcome)
Qualifications
- Education: Bachelor’s required; MBA/MPH/PharmD or similar preferred
- Experience: 7+ years in pharma/healthcare with patient experience, marketing, or access experience; respiratory therapeutic area experience is an asset
- Proficiencies: strategic thinking; cross-functional collaboration; journey mapping/behavioral insights; omnichannel/digital execution; data analytics/performance measurement; human-centered design; strong communication and stakeholder management skills