US Associate Director, Digital Marketing, Respiratory

Role Summary

Lead the development and measurement of provider/patient marketing strategies, tactics, and content to support Asthma and COPD indications. Develop marketing content that complements the salesforce and enables an accurate Omnichannel experience for non-personal promotion. Collaborate with GTMC, Provider and Patient Experience teams, and agency partners to drive a data-driven, customer-centric omnichannel approach.

Responsibilities

• Transform Brand Strategy into compelling, data-driven Omnichannel plans and content, driven by customer insights and analytics
• Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions
• Design, execute, and optimize Omnichannel tactical plans for Dupixent, ensuring a customer-centric approach for provider segments
• Provide clear strategic direction to internal partners (e.g. GTMC) and agencies on channel mix selection, content development, and tactical execution
• Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations
• Work closely with internal partners (e.g. GTMC) to develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks that align with business objectives
• Foster strong collaboration with internal stakeholders and cross-functional teams (e.g. GTMC) to ensure brand alignment and execution excellence

Qualifications

• Required: 3-6+ years’ experience in product/brand management, with product launch experience in the pharmaceutical or biopharmaceutical industries
• Required: Understanding of market research, creative development, and experience with the regulatory review/approval process
• Required: Comprehensive understanding of the key dynamics driving the US health care environment
• Required: Strong analytical and problem-solving skills
• Required: Ability to work effectively in a fast-paced, collaborative environment
• Required: Excellent communication and interpersonal skills
• Preferred: Respiratory (and Biologic) Experience is considered to be an asset
• Preferred: Competitive market experience
• Preferred: Alliance co-promote experience