Thought Leader Liaison LEAD Nephrology

Role Summary

The National Director of Thought Leader Liaison (Lead Nephrology) will develop, maintain, and execute a US thought-leadership engagement plan and professional education program for a late-stage Nephrology asset, starting with post-transplant Antibody Mediated Rejection (AMR) and Microvasculature Inflammation (MVI), and expanding to IgA Nephropathy and other renal conditions as the asset develops. The role will establish and execute a strategy to engage thought leaders, develop advocacy, capture market insights, and liaise with marketing on key initiatives. Initially an individual contributor, the role will evolve to oversee a team of Thought Leader Liaisons. It reports to the US Nephrology Marketing Lead and is a core part of the Nephrology Marketing Leadership and the US Launch Operating Team; the position requires strong organizational and leadership skills and the ability to translate complex scientific concepts for medical experts, with significant interactions with senior leadership.

Responsibilities

• Work with team to identify, map, and maintain list of current and emerging thought leaders in the US. Build lasting and meaningful relationships with key medical experts
• Develop and lead execution of Medical Expert Engagement plan, inclusive of senior leadership interactions
• Ensure strong alignment and collaboration with key cross-functional stakeholders such as US Medical, Global Commercial and Medical, Market Access, and Customer Market Insights
• Establish, measure, and adjust appropriate key performance indicators for ensuring quality customer engagements
• Lead and/or direct the development of national and regional professional education programs
• Develop plan for a speaker’s bureau, recruit most qualified and impactful speakers and ensure they are all appropriately trained on key clinical data and slide content
• Work closely with team to identify appropriate key medical experts for various initiatives, e.g., online social media opportunities (e.g., Facebook Live), national broadcasts, international speaking engagements, round tables, congress symposia, advisory boards, internal events, etc.
• Partner with marketing leaders in the development of ad board and promotional slide decks to drive education and awareness of latest clinical data
• Consistently evaluate the team’s roles and responsibilities identifying any opportunities to continuously improve activities based on the current and future market environment and customer needs

Qualifications

• Required: Bachelor’s degree; MBA or advanced degree preferred.
• Required: 10+ years pharmaceutical/biotech experience in customer-facing or strategic commercial roles.
• Required: Familiarity with US promotional regulatory guidelines and demonstrated ability to navigate MLR processes
• Preferred: Experience in complex/under-developed therapeutic areas; Transplant, Nephrology or Immunology experience a plus
• Required: Experience in designing and driving omnichannel media campaigns including building media plans, analyzing data and insight to drive key choices and defining a crisp 3-year customer engagement strategy
• Required: Must exhibit strong leadership skills, ability to perform in fast paced environments and ability to influence without authority.
• Required: Strong project and vendor management track record, including resource allocation and fiscal management.
• Required: Experience leading and developing direct and matrixed teams to drive high-impact output
• Preferred: Field/customer-facing experience.
• Required: Travel up to 25% and valid driver’s license and acceptable driving record per Biogen policy

Education

• Bachelor’s degree required; MBA or advanced degree preferred.

Additional Requirements

• Travel up to 25%
• Valid driver’s license and acceptable driving record per Biogen policy