Role Summary
The Therapeutic Area Lead (TAL) is a field-based commercial role (remote/field) serving the NJ/NY/MA/CT/PA geographies. You will work closely with HSCT and GVHD key opinion leaders (KOLs) as the product expert, coordinating cross-functional commercial activities and ensuring KOLs are engaged with brand messaging and strategic objectives. You will gather KOL insights to inform marketing and collaborate with field and home-office teams across Marketing, Medical, and Sales to evolve promotional programs.
Responsibilities
- Advocacy and Thought Leader Development
- Engage KOL customers on pre-identified disease education and brand topics [e.g., GVHD education to referring specialties (e.g., Dermatology, Pulmonology, Gastroenterology, OB/GYN)]
- Support KOL influence-mapping initiatives developing profiles and engagement / communication plans for each assigned KOL
- Act as primary liaison to collaborate with relevant matrix stakeholders (Sales, Marketing, Market Access, Medical Affairs, etc.)
- Execute peer to peer strategies, address customer needs, anticipate market trends, and uncover competitive intelligence, ensuring delivery against business objectives
- Speaker Bureau Identification, Management and Speaker Training
- Work with field and office-based colleagues to identify, contract and train promotional speakers
- Provide real time assessment of speaker and program effectiveness
- Provide consistent feedback to aligned KOLs to enhance their effectiveness as speakers
- Strategically allocate high demand speakers across the country based on educational needs
- Assess speaker utilization and program logistics to ensure compliance with corporate policies and guidelines
- Gain and synthesize feedback in support of the evolution of promotional programming content
- Commercial Program Facilitation and Execution
- Collaborate and coordinate with commercial team on KOL recruitment for ad hoc initiatives such as commercial ad boards, sales training initiatives, presentations at sales meetings, content development for commercial programs, presentations to office-based employees, etc.
- Plan, organize and execute strategic National and Regional Congress activity: product theater, KOL interaction, sponsorship opportunity, commercial booth development and staffing
Qualifications
- Required: Bachelor's Degree
- Required: A minimum of seven years of work experience in one or more of the following: field sales, product marketing, or medical / clinical experience in the hematology/oncology therapeutic area (HSC/BMTT-focused) within the pharmaceutical / biotech industry
- Required: Demonstrated desire and capabilities to help us achieve new levels of success as we look to the future
- Required: Excellent communication skills (written and oral)
- Required: Ability to assemble and lead cross-functional teams toward a shared vision of success
- Required: Possess strong scientific acumen and ability to articulate complex scientific concepts and data
- Required: Self-directed and organized with excellent execution and planning skills
- Required: Ability to adapt and change in a shifting environment
- Required: Ability to appropriately and effectively leverage expertise and knowledge of disease state, clinical information, strategic thinking, the marketplace, knowledge of competitors, and industry to anticipate and effectively manage business opportunities and challenges with key customers, while adhering to all of Sanofi company ethics, and compliance standards
- Required: The ability to execute tactical initiatives, provide ongoing feedback, and prioritize multiple projects
- Preferred: Degree in life science or business; Advanced degree a plus
- Preferred: Experience leading teams
- Preferred: Experience working in one or more of the following areas: Consulting, Pharma Healthcare
- Preferred: Proficient with MS Office, Customer Management databases
Education
- Preferred: Degree in life science or business; Advanced degree a plus
Skills
- Excellent communication skills (written and oral)
- Strong scientific acumen and ability to articulate complex scientific concepts
- Ability to assemble and lead cross-functional teams
- Strategic thinking and ability to collaborate with cross-functional teams
Additional Requirements
- Travel up to 60%–70% including travel to assigned customers/meetings/trainings/programs