Technology Product Engineer - Hypertargeting Solutions

Role Summary

Technology Product Engineer - Hypertargeting Solutions at AbbVie BTS, hybrid in Lake County, IL. You will tackle complex challenges by developing and diversifying your professional experiences while helping others grow and develop their skills.

Responsibilities

• Lead conception, design, engineering, and implementation of technology solutions by studying business needs; conferring with users; studying systems flow, data usage, and business processes; investigating problem areas; routinely demonstrate initiative and creativity in leading technology solutions.
• Lead projects/programs and technical staff to develop, test and implement significant new products, or operational improvements.
• Analyze and resolve business problems through technology using analytical problem-solving methods and associated tools.
• Contribute to advancement of own function by studying state-of-the-art tools, techniques, and computing equipment; participate in educational opportunities and professional organizations.
• Enforce and expand use of AbbVie Common Data Model and industry standard information descriptions (ontologies, taxonomies, vocabularies, lexicons, dictionaries, thesaurus, glossaries).
• Manage technology portfolio products such as Audience Builder and NBA Suggestions which support our Customer Engagement model and Marketing Automation strategy through definition of customer segmentation and personalization strategies.
• Plan and oversee a portfolio of technology products from ideation to operation; secure cross-functional alignment on scope, benefits, cost, and timeline; collaborate with IT shared services, external agencies, and business stakeholders.
• Understand business strategies and technology needs; identify current and emerging needs and evaluate solutions balancing short-term and long-term objectives; recommend applicable applications within the product portfolio.
• Lead the creation of data and technology roadmaps to support strategic needs; ensure alignment with evolving business needs and corporate technology strategies; propose and lead programs transforming processes or capabilities.
• Lead engagement with business teams to define and implement product strategies aligned with goals.
• Leverage portfolio products to create personalized experiences across channels and touchpoints; continuously optimize personalization strategies based on data analysis and performance metrics.
• Tools and platforms usage and application as part of daily responsibilities.

Qualifications

• Bachelor's degree in information technology, data analytics or related field with 6+ years of experience.
• Proven experience in data management (preferably Palantir Foundry) and marketing automation technology (preferably Salesforce Marketing Cloud) in designing and implementing data management and automated customer journeys across digital channels.
• Strong understanding of customer and interaction data; understanding of marketing automation principles and best practices.
• Proficiency in configuring and managing customer journeys in Salesforce Marketing Cloud's Journey Builder.
• Proficiency in using tools for data analysis and segmentation (CRM systems, data analytics tools, marketing automation platforms).
• Strong experience with data science, personalization and segmentation capabilities via a customer profile tool.
• Familiarity with data analytics and reporting tools to measure and optimize customer journey performance.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Ability to independently manage time and priorities.

Preferred

• Experience with Python coding, database modeling, database query.
• Experience with Veeva CRM, digital channels (mass email, messaging, web portals) or other digital tools.
• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant) a plus.
• Understanding/expertise in digital strategies for pharmaceutical/healthcare industry.
• Experience managing IT investment budgets of $250K to $1M.

Education

• As listed in Qualifications above.

Additional Requirements

• This is a hybrid position based in Lake County, IL.