Associate Director, International Marketing, Strategy Lead Eyecare (Retina)

Role Summary

Responsibilities

• Manage International Marketing Manager
• Lead the Strategic Brand Planning process for on market retina assets
• Lead the Cross-Functional Tactical planning process
• Support and oversee the defined strategic workstreams, thus delivering on the execution of Functional plans
• Leadership and collaboration into the Area structures to drive consistent implementation of International strategy, with an emphasis on collaborating with the Area Commercial Directors and Business Unit Directors/Marketing Leads in target affiliates.
• Co-create acceleration strategies with Affiliates and Area teams to ensure appropriate resourcing and investment.
• Establish clear growth criteria and ensure that all stakeholders are adequately trained to maximize assets through effective communication, training, and support.
• Collaborate and lead by example with cross functional and cross geographic teams to generate effective brand strategies and tactical plans to deliver business results.
• Stay informed about industry trends, competitor activities, and regulatory requirements to inform strategies and tactics.
• Motivate, excite, and align the Abbvie organization behind the product and the future growth potential, explore future opportunities in collaboration with AbbVie Global Governance bodies, including the Global Brand Team and Asset Strategy Team
• Lead ACE Brand readiness
• MABI point of contact per TA
• Portfolio Budget Management in collaboration with Global Finance leads

Qualifications

• Bachelor‚Äôs degree in business or related field is required MBA desired
• Deep Marketing Leadership experience at the Global or Area level, with leadership / indirect leadership of cross-functional teams
• Eyecare experience is preferred
• Experience in strategic launch and tactical planning in a matrix environment, including strategy formulation, competitive and customer analysis, tactical program development, budget formulation and management, and proven strategy execution skills
• Excellent communication skills required to gain internal trust and support for strategic imperatives and operational programs at global area and local level, and the ability to gain group consensus in a team environment that values analysis and data-based decisions
• Excellent teamwork skills with proven ability to collaborate across multiple disciplines to ensure launch success and ability to influence cross-functional teams and senior leadership
• Ability to manage and drive multiple simultaneous initiatives with impeccable attention to detail and demonstrated ownership over an initiative‚Äôs success
• Experience in market research and strong analytical skills
• Experience in partnering and co-creating initiatives with clinical external experts
• Experience in business excellence and sales team training initiatives

Skills

• Proven Business/Commercial acumen - demonstrated leadership and excellent influencing skills
• Ability to work well in a team environment, multi-functional collaboration
• Strong communication skills and ability to win confidence and trust with senior leadership through consistent gravitas
• Significant achievements in shaping markets in an innovative way, including digital /multichannel communication experience
• Efficiency ‚Äì focuses on objectives and tasks in hand, can allocate time appropriately for the completion of given tasks. Very strong planning and project management skills
• A role model in developing effective and mutually beneficial relationships that represent the best interests of Abbvie, the customer and the patient
• Fluent in English and ideally at least one other language
• Availability for frequent travel internationally (~30%)
• Ability to multi-task, constructively resolve obstacles and get things done
• Flexible and adaptable approach
• Affinity for technology and science behind the product
• Ability to learn - quickly learns and understands new information and skills.
• Positive outlook ‚Äì to remain optimistic and professional at all times
• IT skills ‚Äì proficient in MS office skills

Education

• Not specified beyond the qualifications list; includes Bachelor‚Äôs degree in business or related field; MBA desired