Strategic Partnerships Customer Marketing Advisor, US Pet Health

Role Summary

Strategic Partnerships Customer Marketing Advisor, US Pet Health. As a Strategic Partnership Home Delivery Marketing Consultant, you’re responsible for pet owner and vet marketing strategy, ideation, alignment, and execution within the US Pet Health Strategic Partnerships team. Role is the liaison between corporate accounts and sales/marketing, brand and vet sales. This individual works collaboratively with Brand teams to ensure translation of Brand plans to strategic partnerships. Provides input to brand teams as to what’s possible within strategic accounts for the omnichannel pull through of brand strategy. Partners with strategic partnership marketing to build strategic marketing plans and related sell-through and brand campaign assets.

Responsibilities

• Collaborate closely with Elanco US Brand Marketing and Strategic Partnership Key Account Team to develop and execute Strategic Partnership marketing plans.
• Build internal cross-functional relationships (US Brand Marketing, Consumer Brand Experience, Vet Engagement, US Corporate Account Key Account Managers)
• Ensure strategic partnership customers’ interests and unique needs are considered when developing strategies, promotions, and programs.
• Manage the strategic partnership customer budget
• Understand campaign ecosystems to enable creation of holistic/omni-channel programs.
• Understand marketing performance and how to influence the optimization of programs and spending.
• Support key account managers through all marketing efforts.
• Analyze & report back marketing performance to corporate key account managers, brand teams and USPH Lead Team.
• Work with internal data team on ROI read out cadence.
• Train cross-functional internal teams on any high-level strategic partnership marketing efforts.

Qualifications

• Required: Education: Bachelor’s Degree or equivalent
• Required: Experience: Minimum 5 years of experience in marketing, preferred retail or pharmaceutical; Minimum 3 years of experience as a customer marketer; experience with digital marketing

• Preferred: Experience working with an ad agency to brainstorm tactics and marketing strategies.
• Preferred: In-depth knowledge of the Companion Animal Market and products available.
• Preferred: Understanding of how to strategically think through customer problems and goals.
• Preferred: e-commerce marketing experience
• Preferred: Strong communication and interpersonal skills, including excellent speaking and presentation skills.
• Preferred: Ability to leverage market research insights into annual planning and execution.
• Preferred: Project management: experience following through long term on a project and ability to prioritize

Additional Requirements

• Travel: 25%
• Location: Global Elanco Headquarters - Indianapolis, IN - Hybrid Work Environment