Manager II, Brand and Omnichannel Strategy - U.S. Specialty

Role Summary

The Manager II, Brand and Omnichannel Strategy for U.S. Specialty Pan-team will design, implement, manage, analyze, and communicate omnichannel analytics and portfolio initiatives on behalf of APEX. This role provides analytic leadership and integrates marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities, partnering across APEX verticals as well as with Brand Analytics, Sales Operations and Customer Experience teams to interpret results and deliver recommendations to inform strategic and tactical decision-making.

Responsibilities

• Leads solution development and execution in a manner that ensures marketing analytics professionals have access to and use advanced analytical techniques to produce results that leverage data, research and analytics
• Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments
• Meaningfully communicate insights to a broad group of stakeholders through exceptional oral and written communication; collaborate with and influence the marketing team and media agencies to drive greater business outcomes
• Identify and recommend key business issues to be addressed by analytics; recommend techniques and approaches to meet business objectives; integrate all available information specific to the issue
• Demonstrate proficiency with primary research and secondary data sources and integrate therapeutic area knowledge into insights, interpretations and actionable recommendations
• Effectively communicate results of complex analytical models and influence action to improve brand and portfolio performance
• Leverage/build innovative analytic models that address critical issues while meeting business, cost, risk, and technical criteria

Qualifications

• Required: Bachelor‚Äôs Degree (US equivalent)
• Required: 4+ years of relevant experience in quantitative analysis of sales and marketing information and use in the development of business plans and strategies
• Required: Strong leadership skills and ability to work with all corporate functions and senior management
• Required: Strong project management skills and ability to multi-task
• Required: Proficiency in PowerPoint and Excel
• Preferred: Master‚Äôs Degree in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or related field with a concentration in marketing/sales/quantitative analysis
• Preferred: Previous Pharmaceutical experience
• Preferred: SQL/Dataiku

Skills

• Strong oral and written communication and interpersonal skills
• Planning, organization, and ability to collaborate across multiple stakeholders (Sales Leadership, Brand Marketing, Sales Operations, Market Research and Analytics)
• Ability to translate complex analytics into clear, actionable recommendations

Education

• Bachelor‚Äôs Degree (US equivalent) required