Strategic Marketing Manager I/II, Rheumatology - West Region

Role Summary

The Rheumatology Regional Marketing Manager (RMM) is a field-based marketing role responsible for optimizing national and regional marketing initiatives and ensuring alignment with Annual Strategic Brand Plans. The RMM collaborates with cross-functional teams to develop area marketing strategy and execution, and serves as the face of the AbbVie Marketing team with External Experts to generate insights within assigned geographies, contributing to brand performance across AbbVie Rheumatology.

Responsibilities

• Lead projects compliantly through the promotional review process to deliver high-quality work on time, ensuring regulatory guidelines and AbbVie processes are followed
• Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming
• Evaluate the effectiveness of key marketing tactics and provide strategic recommendations to leadership on brand optimization
• Provide in-depth insights to inform marketing strategy, resource optimization, and tactic development that drives brand performance
• Lead partnerships with field leadership to optimize pull-through of marketing strategies
• Understand the competitive landscape, provider dynamics, and competitive intelligence across the assigned geography
• Coordinate the direction and deliverables of external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT

Thought Leader Engagement

• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within the geography
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year
• Demonstrate understanding of external and internal drivers across multiple stakeholder groups and connect AbbVie’s Integrated Brand Teams for collaboration in compliance with industry standards

Skills

• Mastery of verbal and non-verbal communication and presentation skills (live and virtual) to engage internal leadership and external stakeholders
• Experience working with cross-functional teams, understanding priorities, responsibilities, and influencing without direct authority
• Ability to navigate a field and headquarters-based matrix organization to drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Qualifications

• Bachelor’s Degree
• Experience in sales, sales management, or marketing with at least 2 years in Rheumatology/Immunology (preferred)
• Travel up to 60% of the time, including evenings and weekends
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment
• Valid driver’s license and ability to pass a pre-employment drug screening

Education

• Bachelor’s Degree