Strategic Marketing Manager I/II, Rheumatology - West Region

Role Summary

The Rheumatology Regional Marketing Manager (RMM) will work closely with AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based marketing role is responsible for optimizing national and regional marketing initiatives and ensuring alignment with Annual Strategic Brand Plans. The RMM serves as the face of the AbbVie Marketing team with External Experts, developing and maintaining interactions for insight generation within assigned geographies, and works within a team-based environment to optimize brand performance across AbbVie Rheumatology.

Responsibilities

• Lead projects compliantly through the promotional review process to deliver high-quality work on time, ensuring regulatory guidelines and AbbVie processes are followed
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming
• Continually evaluate the effectiveness of key marketing tactics and provide strategic recommendations to leadership on brand optimization
• Provide in-depth insights on marketing strategy, resource optimization, and tactic development to drive brand performance
• Lead partnerships with field leadership to optimize pull-through of marketing strategies
• Understand geographic competitive landscape, provider dynamics, and competitive intelligence
• Coordinate direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT

Responsibilities

• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year
• Demonstrate understanding of external and internal drivers across stakeholder groups and connect AbbVie’s Integrated Brand Teams on opportunities for collaboration

Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual
• Experience collaborating with cross-functional teams, understanding priorities and influencing without direct authority
• Ability to navigate a field and headquarters-based matrix organization to drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting pharmaceutical products

Qualifications

• Bachelor’s Degree
• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Rheumatology/Immunology (preferred)
• Travel up to 60% of the time including evenings and weekends
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment
• Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements

Education

• Bachelor’s Degree