Strategic Marketing Manager I/II, Rheumatology - West Region

Role Summary

The Rheumatology Regional Marketing Manager (RMM) is a field-based marketing role that collaborates with cross-functional teams to develop and execute regional marketing strategies aligned with the Annual Strategic Brand Plans. The RMM optimizes national and regional marketing initiatives and serves as the face of the AbbVie Marketing team with External Experts to generate insights within assigned geographies. This role works within a team-based environment to optimize brand performance across AbbVie Rheumatology and engages with external experts to drive marketing impact.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion, ensuring regulatory guidelines and AbbVie processes are followed
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming
• Continually assess the effectiveness of key marketing tactics and provide strategic recommendations for brand optimization
• Provide in-depth insights on marketing strategy, resource optimization, and tactic development to drive brand performance
• Lead partnerships with field leadership to optimize pull-through of marketing strategies
• Understand the geography’s competitive landscape, provider dynamics, and competitive intelligence
• Coordinate direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Ethics & Compliance, and IT

Qualifications

• Bachelor’s Degree
• Previous experience in sales, sales management, or marketing with at least 2 years in Rheumatology/Immunology (preferred)
• Travel up to 60% of the time, including evenings and weekends
• Ability to drive a personal auto or company car or truck
• Valid driver’s license and ability to pass a pre-employment drug screening

Skills

• Mastery of verbal and non-verbal communication and presentation skills, both live and virtual
• Ability to collaborate with cross-functional teams, influence without direct authority, and drive results
• Ability to navigate a field- and headquarters-based matrix organization to influence strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Education

• Bachelor’s Degree