Sr Marketing Manager, OTTAVA US Systems

Role Summary

Senior Marketing Manager, Ottava US Systems for the OTTAVA Surgical System (soft-tissue robotic surgery platform). Based in Santa Clara, CA or Cincinnati, OH, with remote work considered on a case-by-case basis within the US. Owns the strategy and execution enablement of US hospital Ottava program rollouts, serving as the voice of US hospital customers and guiding a friction-light, insight-led journey from capital purchase through launch, early utilization, and program stabilization. Partners with Capital Sales to accelerate Ottava adoption and to help hospitals launch and grow robotic programs.

Responsibilities

• Own the US hospital Ottava program rollout strategy, from capital purchase through launch, activation, and early utilization.
• Define best-practice launch models that align hospital economics, operational readiness, and Ottava systems' differentiated capabilities.
• Identify and address systemic barriers to successful program launch across administrators, robotic coordinators, OR leadership, and enterprise stakeholders.
• Serve as the subject-matter expert on the unmet needs of US hospital executives, administrators and robotic coordinators.
• Identify emerging US trends in capital purchase behavior, robotic program structure, reimbursement considerations, and patient activation.
• Translate insights into Challenger-based narratives that reframe how hospitals think about launching and scaling robotic surgery programs.
• Define the US peer-to-peer customer engagement strategy required to launch successful Ottava programs.
• Identify where administrator-to-executive, executive-to-executive, administrator-to-coordinator, and system-level peer learning accelerates adoption.
• Inform educational forums, customer events, and launch programming with system-level insight and purpose.
• Serve as the single point of contact for US Capital Sales for marketing needs.
• Partner closely with Capital Sales to understand field challenges related to hospital decision-making and program launch.
• Own the creation of insight-led tools, programs, and decision enablement resources that help Capital Sales drive Ottava adoption.
• Equip Sales to confidently guide complex enterprise buying groups and launch teams through structured, prescriptive conversations.
• Support hospitals during program readiness, activation, early utilization, and expansion.
• Deliver ongoing, insight-driven resources that help hospitals operationalize their Ottava system operations and build sustainable robotic programs.
• Act as a strategic partner to hospitals navigating launch complexity, organizational change, and early performance optimization.
• Serve as the primary US hospital executive voice within the Ottava organization, influencing program strategy, training approaches, evidence needs, and downstream marketing.
• Collaborate across Commercial, Training, Medical Affairs, Product, and Operations teams to ensure alignment to real-world hospital needs.
• Advocate relentlessly for hospital customers while balancing enterprise strategy and long-term platform goals.

Qualifications

• Required: Bachelor's degree.
• Preferred: MBA or advanced degree.
• Required: Minimum of 8+ years of progressive business experience in roles demonstrating increasing responsibility (e.g., marketing, sales, strategy, product development).
• Required: Prior marketing experience in the medical device industry.
• Required: Experience with healthcare / medical capital equipment marketing.
• Preferred: Experience selling a capital medical device to US hospitals.
• Required: Demonstrated experience supporting hospital systems, enterprise customers, or complex healthcare organizations.
• Preferred: Experience driving adoption, utilization, or scale-up of complex medical technologies or capital programs.
• Required: Proven ability to define market landscapes, customer needs, and solution strategies and translate insights into actionable guidance for commercial and cross-functional stakeholders.
• Required: Exceptional analytical and quantitative skills with the ability to synthesize complex operational and market data into clear, actionable strategies.
• Required: Demonstrated ability to influence cross-functional teams and senior stakeholders without direct authority.
• Required: Critical thinking and problem-solving expertise with a demonstrated ability to achieve business results by influencing cross-functional teams and stakeholders without direct authority. A high degree of intellectual curiosity and learning agility, enabling swift adaptation to evolving business landscapes and new challenges is required.
• Preferred: Outstanding verbal and written communication skills, with a track record of clear, persuasive storytelling to diverse audiences. Experience using Challenger methodology in marketing materials preferred.

Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Alignment
• Business Storytelling
• Business Valuations
• Cross-Functional Collaboration
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Execution Focus
• Financial Analysis
• Go-to-Market Strategies
• Industry Analysis
• Market Research
• Negotiation
• Organizing
• Problem Solving
• Product Development Lifecycle
• Product Portfolio Management
• Product Strategies
• Program Management
• Strategic Thinking
• Tactical Planning
• Technical Credibility

Additional Requirements

• This position will be based in Santa Clara or Cincinnati, OH and may require up to 50% travel, predominantly domestic.