Sr Manager, Regional Marketing- Oncology (Southeast)

Role Summary

The Regional Marketing Manager is a field-based role focused on Key Opinion Leaders (KOLs) within a defined geography and tumor-type, primarily driving KOL engagements to develop product advocacy and gain market insights. This position will drive adoption through KOL advocacy and by supporting strategic and tactical plans, with face-to-face interactions at national and regional congresses and travel of 40–50% (including weekends). The role reports to the Director of Key Customer Marketing and includes building and supporting the speaker bureau in collaboration with cross-functional teams.

Responsibilities

• Help build KOL relationships and engagements in their respective regions
• Drive results in key areas, including KOL relationship management, refining insights collection/reporting and advocacy development, speaker identification, training and management
• Develop clinical and commercial knowledge of the GI cancers market; understand the treatment and market specifics in their regions
• Help formulate strategic and tactical plans regarding KOL engagements based on regional market understanding and trends
• Attend national and regional medical conferences and meetings
• Develop engagement plans to enhance relationships and partnerships with key external stakeholders – KOLs in key accounts
• Contribute to speaker bureau development, including recruiting, developing content, training, executing, and evaluating educational peer-to-peer programs
• Help support advisory boards and other insight generation projects
• Prioritize and implement peer-to-peer education or other tactics that meet regional market needs
• Ensure plans and tactics meet compliance and regulatory standards

Qualifications

• 5+ years of commercial experience in the pharmaceutical/biotech industry (KOL engagement, Key Customer marketing, thought-leader liaison work, sales, marketing, or equivalent)
• 3+ years of oncology experience required
• Previous KOL-facing experience required
• Approximately 40–50% travel is required
• Strong preference for GI market and/or biomarker testing/diagnostics experience
• Launch experience preferred
• Outstanding interpersonal skills, strategic relationship management, and collaboration/feedback skills
• Team-oriented with solid communication skills, including experience presenting to cross-functional teams
• Good judgement and demonstrated strategic thinking, planning, and project management skills

Education

• Bachelor’s Degree (life sciences or related discipline a plus)
• Graduate degree (preferred)