Sr Manager, Regional Marketing- Oncology (Southeast)

Role Summary

The Regional Marketing Manager is a field-based role focused on Key Opinion Leaders (KOLs) within a defined geography and tumor type. The role drives KOL engagements to develop product advocacy and gain market insights, supports strategic and tactical plans, and helps build/sustain the speaker bureau. Travel is required (approximately 40-50%, including weekends). Reports to the Director of Key Customer Marketing.

Responsibilities

• Help build KOL relationships and engagements in their respective regions
• Drive results in key areas, including KOL relationship management, insights collection/reporting, advocacy development, speaker identification, training, and management
• Develop clinical and commercial knowledge of the GI cancers market; understand regional treatment and market specifics
• Help formulate strategic and tactical plans regarding KOL engagements based on regional market understanding and trends
• Attend national and regional medical conferences and meetings
• Develop engagement plans to enhance relationships with key external stakeholders – KOLs in key accounts
• Contribute to speaker bureau development, including recruiting, developing content, training, executing, and evaluating branded and unbranded educational peer-to-peer programs
• Help support advisory boards and other insight generation projects
• Prioritize and develop/implement peer-to-peer education or other tactics that meet regional needs
• Ensure plans and tactics meet compliance and regulatory standards

Qualifications

• Required: 5+ years of commercial experience in the pharmaceutical/biotech industry (KOL engagement, Key Customer marketing, thought-leader liaison work, sales, marketing, or equivalent)
• Required: 3+ years of oncology experience
• Required: Previous KOL-facing experience
• Required: Approximately 40-50% travel
• Preferred: GI market and/or biomarker testing/diagnostics experience
• Preferred: Launch experience
• Required: Outstanding interpersonal skills and strategic relationship management; collaboration/feedback abilities
• Required: Team-oriented with strong communication skills and experience presenting to cross-functional teams
• Required: Sound judgment, strategic thinking, planning, and project management abilities

Skills

• Relationship management
• Strategic planning and execution
• Cross-functional collaboration
• Communication and presentation
• Insight generation and analytics

Education

• Bachelor’s Degree (life sciences or related field a plus)
• Graduate degree (preferred)

Additional Requirements

• Travel: Approximately 40-50% travel required