Role Summary
Regional Marketing Manager (Southeast) focused on KOL engagement for a first-in-class HER2-targeted bispecific in biliary cancer with upcoming data in gastroesophageal adenocarcinoma. Field-based role driving product advocacy and supporting strategic and tactical plans, reporting to the Director of Key Customer Marketing. Travel required 40-50% (including weekends).
Responsibilities
- Help build KOL relationships and engagements in their respective regions
- Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management
- Develop clinical and commercial knowledge of the GI cancers market; understand the treatment and market specifics in their regions
- Help formulate strategic and tactical plans regarding KOL engagements based on a solid understanding of their regional market and market trends
- Attend national and regional medical conferences and meetings
- Develop engagement plans to enhance relationships and partnerships with key external stakeholders β Key Opinion Leaders (KOLs) in key accounts
- Contribute to speaker bureau development, including recruiting, developing content, training, executing, and evaluating branded and unbranded educational peer-to-peer programs
- Help support advisory boards and other insight generation projects
- Prioritize, and help develop and implement peer-to-peer education or other tactics that meet the needs of regional markets
- Ensure plans and tactics meet compliance and regulatory standards
Qualifications
- 5+ years of commercial experience in the pharmaceutical/biotech industry (KOL engagement, Key Customer marketing, Thought-leader liaison work, sales, marketing, or equivalent)
- 3+ years of oncology experience required
- Previous KOL-facing experience required
- Approximately 40-50% travel is required
- Strong preference for GI market and/or biomarker testing/diagnostics experience
- Launch experience preferred
- Outstanding interpersonal skills, strategic relationship management, and demonstrated collaboration/feedback skills
- Team-oriented individual with solid communication skills including experience presenting to cross-functional teams
- Must demonstrate good judgement and evidence of strategic thinking, planning, and project management skills
Education
- Bachelorβs Degree (life sciences or a related discipline a plus)
- Graduate degree (preferred)
Additional Requirements
- Travel up to 40-50% including weekends