Sr Manager, Regional Marketing- Oncology (Southeast)

Role Summary

The Regional Marketing Manager is a field-based, KOL-focused role responsible for engagement and advocacy development in a defined geography and tumor type. The position supports strategic and tactical plans, builds and maintains speaker programs, and collaborates with Sales, Medical Affairs, Market Access, Compliance, Regulatory, and Legal. Travel is required (approximately 40-50%, including weekends).

Responsibilities

• Help build KOL relationships and engagements in their respective regions
• Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management
• Develop clinical and commercial knowledge of the GI cancers market; understand the treatment and market specifics in their regions
• Help formulate strategic and tactical plans regarding KOL engagements based on a solid understanding of their regional market and market trends
• Attend national and regional medical conferences and meetings
• Develop engagement plans to enhance relationships and partnerships with key external stakeholders – Key Opinion Leaders (KOLs) in key accounts
• Contribute to speaker bureau development, including recruiting, developing content, training, executing, and evaluating branded and unbranded educational peer-to-peer programs
• Help support advisory boards and other insight generation projects
• Prioritize, and help develop and implement peer-to-peer education or other tactics that meet the needs of regional markets
• Ensure plans and tactics meet compliance and regulatory standards

Qualifications

• Required: 5+ years of commercial experience in the pharmaceutical/biotech industry (KOL engagement, Key Customer marketing, Thought-leader liaison work, sales, marketing, or equivalent)
• Required: 3+ years of oncology experience
• Required: Previous KOL-facing experience
• Required: Approximately 40-50% travel
• Preferred: GI market and/or biomarker testing/diagnostics experience
• Preferred: Launch experience
• Required: Outstanding interpersonal skills, strategic relationship management, and demonstrated collaboration/feedback skills
• Required: Team-oriented with solid communication skills including experience presenting to cross-functional teams
• Required: Good judgement and evidence of strategic thinking, planning, and project management skills

Education

• Bachelor’s Degree (life sciences or related discipline a plus)
• Graduate degree (preferred)