Sr Manager, Pfizer Brand Operations
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Role Summary
The Senior Manager, Pfizer Brand plays a key role in shaping and advancing the brand for a global Fortune 500 business, supporting the growth of Pfizer’s commercial position and reputation. Reporting to the Director, Brand Operations in the Chief Marketing Office, this role will be responsible for supporting the ongoing development, activation, and governance of Pfizer’s corporate brand, including standards/guidelines, paid campaigns, PR partnerships, and broader endorsed partnerships/sponsorships. The role requires a balance of strategic thinking, operational excellence, and cross-functional collaboration to ensure that Pfizer brand is represented across markets and initiatives.
Responsibilities
- Planning and leading cross-functional stakeholder workshops and workstreams to drive brand alignment and execution
- Managing agency relationships and overseeing the creative development and delivery of brand campaigns
- Supporting and shaping the development of Pfizer brand standards and guidelines
- Supporting key brand partnerships including paid campaigns, PR partnerships, and broader Pfizer endorsed partnerships and sponsorships
- Managing and tracking budgets for Pfizer brand initiatives
- Contribute to brand performance tracking and insights to optimize campaign effectiveness and inform future strategy
Qualifications
- Bachelor’s degree, with a preference for advanced degree
- Minimum 7 years of experience in marketing across a number of industries, with a preference for experience in or broad knowledge of the life sciences / pharmaceutical industry
- Experience with corporate brand management
- Experience working with or at marketing agencies
- Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
- Proven ability to manage large, complex projects and deliver results, meeting deadlines and strategic goals
- Experienced collaborator, with ability to skillfully coordinate across cross-functional teams and foster highly productive cross-functional relationships
- Preference for global experience in working with different markets that span various cultures, languages, and time zones
- Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines
- Ability to work effectively in unchartered territory and comfort with uncertainty
- Proficient with Microsoft suite and collaborative project management tools