Sr. Manager, IT Marketing Applications Lead
BridgeBio
7 hours ago
Remote friendly (San Francisco, CA)
United States
$170,500 - $200,000 USD yearly
IT
Responsibilities:
- Develop and manage the marketing technology roadmap to enable digital engagement, analytics, and commercial launch readiness across the portfolio
- Serve as the IT lead for marketing enablement, aligning tools and data integration across Adobe Marketo, Salesforce Marketing Cloud, Veeva CRM, and Veeva PromoMats
- Manage vendor relationships and oversee implementation, release schedules, and system lifecycle activities to ensure reliability, compliance, and alignment with IT standards
- Integrate campaign data into the Commercial Data Warehouse and visualization tools (e.g., Power BI, Tableau)
- Deliver reporting and insights for marketing KPIs across paid, owned, and earned channels
- Lead IT readiness and validation for marketing systems supporting new product launches, ensuring integration with CRM and MDM environments
- Drive continuous improvement and innovation in digital marketing technologies using AI-enabled insights and automation
Qualifications:
- Bachelor’s degree in information systems, Computer Science, or Marketing Analytics (required)
- 7+ years of IT/digital technology experience supporting Marketing, Commercial, or Digital Operations in biotech/pharma
Required/Preferred Skills:
- Expertise with marketing technology ecosystems: Marketo, Salesforce Marketing Cloud, Veeva CRM, PromoMats, and Hosting/CMS systems (e.g., WPEngine, Sanity.io)
- Analytics/integration tools: Power BI, Snowflake, Google Analytics; knowledge of SEO/SEM tagging, campaign attribution, and data governance
- Familiarity with healthcare marketing compliance: HIPAA, GDPR, CAN-SPAM
- Proven vendor management and ability to coordinate complex projects
- Collaborative, detail-oriented, continuous learning mindset; curiosity and adaptability with AI-powered tools
Benefits (if explicitly stated):
- Salary: $170,500 - $200,000 USD
- 401(k) with employer match; ESPP; pre-tax commuter benefits; referral bonus; subsidized lunch and parking on in-office days
- 100% employer-paid medical/dental/vision premiums; HSA (employer contributions) and FSA; fertility/family-forming benefits; expanded mental health support; hybrid work model; take-what-you-need paid time off and company-paid holidays; paid medical and parental leave
- Develop and manage the marketing technology roadmap to enable digital engagement, analytics, and commercial launch readiness across the portfolio
- Serve as the IT lead for marketing enablement, aligning tools and data integration across Adobe Marketo, Salesforce Marketing Cloud, Veeva CRM, and Veeva PromoMats
- Manage vendor relationships and oversee implementation, release schedules, and system lifecycle activities to ensure reliability, compliance, and alignment with IT standards
- Integrate campaign data into the Commercial Data Warehouse and visualization tools (e.g., Power BI, Tableau)
- Deliver reporting and insights for marketing KPIs across paid, owned, and earned channels
- Lead IT readiness and validation for marketing systems supporting new product launches, ensuring integration with CRM and MDM environments
- Drive continuous improvement and innovation in digital marketing technologies using AI-enabled insights and automation
Qualifications:
- Bachelor’s degree in information systems, Computer Science, or Marketing Analytics (required)
- 7+ years of IT/digital technology experience supporting Marketing, Commercial, or Digital Operations in biotech/pharma
Required/Preferred Skills:
- Expertise with marketing technology ecosystems: Marketo, Salesforce Marketing Cloud, Veeva CRM, PromoMats, and Hosting/CMS systems (e.g., WPEngine, Sanity.io)
- Analytics/integration tools: Power BI, Snowflake, Google Analytics; knowledge of SEO/SEM tagging, campaign attribution, and data governance
- Familiarity with healthcare marketing compliance: HIPAA, GDPR, CAN-SPAM
- Proven vendor management and ability to coordinate complex projects
- Collaborative, detail-oriented, continuous learning mindset; curiosity and adaptability with AI-powered tools
Benefits (if explicitly stated):
- Salary: $170,500 - $200,000 USD
- 401(k) with employer match; ESPP; pre-tax commuter benefits; referral bonus; subsidized lunch and parking on in-office days
- 100% employer-paid medical/dental/vision premiums; HSA (employer contributions) and FSA; fertility/family-forming benefits; expanded mental health support; hybrid work model; take-what-you-need paid time off and company-paid holidays; paid medical and parental leave