Sr. Manager, Insights & Analytics - Lupus

Role Summary

The Senior Manager, Insights & Analytics for the US Lupus team will be a proactive strategic thought partner for the US Brand team, responsible for driving actionable insights and a deep understanding of the customer, market, and competitive landscape in both systemic and cutaneous lupus. The role supports the US Lupus brand team by building foundational insights and a go-to-market roadmap for one pipeline asset across multiple indications, enabling informed decisions and competitive positioning. It also involves developing integrated market research and analytic plans to support brand strategy development and launch planning.

Responsibilities

• Serve as a key strategic thought partner for the marketing teams and go-to team member for insights
• Develop and deploy innovative market research techniques that reflect best practices, to develop key strategic customer insights and drive superior decision-making
• Bring “voice of the customer” in focus through innovative approaches to understand patients, HCPs, their experience, treatment preference, and treatment needs
• Analyze and synthesize market data (i.e., market research, specialty pharmacy, claims, etc.) to bring added value to research studies, and communicate customer insights in a business-oriented, concise and meaningful manner
• Inform and direct strategic analysis & recommendations for the development and maintenance of key user interfaces and dashboards used for providing strategic market and competitive insight to senior leadership
• Assist in leading the Integrated Customer Planning (ICP) and strategic budget planning process for the Lupus Insights team, and provide commercial team with comprehensive customer and market insights to support strategy & resource investment

Qualifications

• Required: Minimum of 5 years of patient / customer research experience within a relevant industry like biotech, pharmaceutical, or a consulting firm supporting the healthcare industry
• Required: Strong project management experience - managing projects end-to-end (defining the business need, requesting proposals from vendors, advising on research sample, monitoring fielding, designing read out plans, synthesizing and communicating findings within the organization)
• Required: Strong communication skills - expertise in translating analyses and research results into actionable insights for business stakeholders across the organization (including senior leadership)
• Required: Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure PowerPoint deliverables
• Required: Driven, highly self-motivated, confident, high-energy individual
• Required: Experience working with a branded, consumer facing product
• Preferred: Experience in the Lupus Therapeutic Area or adjacent Auto-Immune space with Rheumatology or Dermatology customers, a plus

Education

• Bachelor's Degree Required
• Master’s Preferred

Skills

• Market research and insights development
• Data analysis and synthesis; translating findings into actionable insights
• Strategic thinking and narrative development
• Strong communication and stakeholder management
• Cross-functional collaboration
• Experience with dashboards and analytics tools