Sr. Manager, Global Product Marketing, Polyphonic

Role Summary

The Sr. Global Product Marketing Manager (PMM) partners with the Global Marketing Leader to champion customer-centric value across the Polyphonic Digital Ecosystem. This role leads differentiated positioning, messaging, and engagement strategies for Polyphonic Solutions—Polyphonic Surgery and Polyphonic for Robotics—while ensuring every marketing effort upholds Johnson & Johnson MedTech’s brand, regulatory, and compliance standards. It advances launch-readiness and commercial success by translating deep customer insight into compelling value propositions, enabling tools, and engaging the growing ecosystem community. The PMM acts as a bridge between J&J MedTech platform counterparts, Polyphonic practice SMEs, and the Polyphonic marketing and design teams, driving customer-centered outcomes across all stakeholder groups.

Responsibilities

• Product Marketing
  • Develop differentiated positioning and messaging/claims for assigned products, grounded in customer needs and strategic priorities; inform messaging with cross-functional input, competitive intelligence, market insights, Voice of the Customer, and regulatory/compliance requirements.
  • Execute go-to-market assets for assigned products including release notes, product demos, presentations, one-pagers, ROI analyses, case studies, infographics, videos, and tailored nurturing sequences for each sales funnel stage; ensure all content reflects the latest messaging guidance and update existing materials as the product/messaging evolves.
  • Develop objection-handling guides, battle cards, and technical FAQs to support the sales process.
  • Support evidence-generation and KPI-tracking initiatives to capture and synthesize market feedback from current users to quantify articulate value/ROI.
  • Maintain product taxonomy, nomenclature, and description guides/maps as new features are released or updated; promote their adoption and ensure adherence throughout the organization.
  • Coordinate with Medical Affairs, Legal, Compliance, and Copy Review to codify scalable, compliant marketing-content generation workflows aligned to agile software development for enterprise and connected devices.
  • Maintain marketing operations rigor by managing calendars, controlling documents, submitting assets for copy review via J&J’s AMP platform, and coordinating end-to-end marketing projects to ensure consistent, high-quality engagements.
• Special Projects
  • Lead planning, production scheduling, and hosting responsibilities for “45 for Digital,” a weekly educational series presented by Polyphonic. Monitor engagement metrics, optimize topic and format, and present results to leadership.
  • Launch and oversee a new Developer Community initiative, managing governance, content cadence, events, forums, and technical resources, and fostering cross-industry collaboration with big tech partners. Track and evaluate community health through metrics such as engagement, contributions, and adoption of developer resources; continuously refine the program based on data-driven insights.

Qualifications

• Minimum of 8+ years experience in marketing/product marketing, preferably in B2B tech or MedTech software, with a track record of launching and growing complex products, in highly regulated environments. Experience marketing AI-enabled solutions to clinicians and familiarity with surgical robotics a plus.
• Strong ability to work cross-functionally with software product management and engineering teams.
• Expertise in positioning, messaging, storytelling, and demand-generation collaboration.
• Experience with sales enablement, battlecards, FAQs, and customer case studies.
• Proven ability to define and monitor KPIs; comfortable building dashboards and presenting data-driven insights.
• Experience with global communities or ecosystem programs is highly desirable.
• Solid project management discipline; ability to manage multiple series/projects concurrently.
• Strong cross-functional collaboration and stakeholder management across product, design, content, sales, and operations.

Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Alignment
• Business Storytelling
• Business Valuations
• Cross-Functional Collaboration
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Execution Focus
• Financial Analysis
• Go-to-Market Strategies
• Industry Analysis
• Market Research
• Negotiation
• Organizing
• Problem Solving
• Product Development Lifecycle
• Product Portfolio Management
• Product Strategies
• Program Management
• Strategic Thinking
• Tactical Planning
• Technical Credibility

Education

• Bachelor’s degree in Marketing, Engineering, or related field; MBA or advanced degree is a plus.

Additional Requirements

• Location and work arrangement: Remote or Santa Clara, CA
• Travel expectations: 20% (International and Domestic)
• Reporting line: Global Marketing Leader, Polyphonic