Role Summary
Sr. Manager/Associate Director, Market Access Marketing leads tactical execution of market access strategies for BBP-418, overseeing payer accounts, trade and distribution, pricing and contracting, patient support, and field reimbursement. They manage end-to-end market access marketing materials, oversee marketing agency vendors, and drive all new product launch activities in a fast-paced, cross-functional environment. This onsite role requires collaboration with teams in San Francisco 2-3 days per week.
Responsibilities
- Serve as the market access marketing lead responsible for all Market Access marketing tactics, including but not limited to: payer value proposition, payer communications, patient services, field reimbursement support, trade and distribution, and pricing and reimbursement support
- Oversee and manage day-to-day activities with market access marketing agencies; manage and monitor market access marketing materials budget and vendor contracts
- Develop and review key market access marketing materials and lead projects through the medical, legal, and regulatory (MLR) or promotional review committee (PRC) review and approval process
- Support launch readiness through leading Market Access planning meetings and participating in brand planning and other internal meetings
- Collaborate with training to ensure effective, impactful, best in class training for Market Access field teams
- Act as a subject matter expert on market access trends and implications for strategic planning; research competitive market access pieces and payer initiatives and keep the organization well informed of external initiatives and impact
Qualifications
- Required: BA/BS degree
- Preferred: MBA
- Required: Minimum of 8+ years of Biotech/Pharma experience
- Required: Track record of successful launch execution in Market Access, preferably in rare diseases or specialty therapeutics
- Required: Ability to work under pressure and to manage and execute multiple projects simultaneously
- Required: Strong project management skills and attention to detail
Skills
- Excellent communication, leadership, analytical and strategic-thinking skills
- Cross-functional collaboration and stakeholder management
- Market access strategy and launch execution
Education
- BA/BS degree (Required)
- MBA (Preferred)
Additional Requirements