Sr Director, Payer Marketing

Role Summary

Sr Director, Payer Marketing at Collegium Pharmaceutical. Lead development and execution of strategic payer marketing initiatives to support access, reimbursement, and pull-through across Pain and ADHD therapeutic areas. Shape and execute a comprehensive U.S. market access strategy, integrating payer perspectives into broader enterprise strategy.

Responsibilities

• Oversee the development and execution of all U.S. payer marketing initiatives, including value proposition messaging, payer tools, and access-oriented campaigns.
• Develop a holistic U.S. market access strategy and create tailored access approaches for public and private payers to drive product adoption and ensure patient access.
• Assess and proactively monitor pricing and reimbursement policy trends in the U.S. healthcare landscape and incorporate findings into strategy development and operational readiness plans.
• Maintain a forward-looking view on market access dynamics to anticipate challenges and opportunities for the Pain and ADHD markets.
• Identify key business drivers, customer priorities, and growth opportunities by leveraging in-depth knowledge of product positioning, competitive landscape, and stakeholder needs within the Pain and ADHD therapeutic areas.
• Serve as a strategic thought partner on cross-functional initiatives that have implications beyond Commercial.
• Collaborate closely with Field Sales, Medical Affairs, and Marketing to align and integrate access strategies.
• Support launch planning and execution with payer-focused strategies and materials to ensure access objectives are met at product introduction and throughout the lifecycle.
• Partner with training and field teams to ensure effective implementation and utilization of payer-related tools.

Qualifications

• Bachelor’s degree required.
• Minimum 8 years of experience in pharmaceutical/biotech industry, with significant time spent in U.S. payer marketing, market access, or managed markets roles.
• Demonstrated experience in the Pain and/or ADHD therapeutic areas preferred.
• Strong understanding of U.S. payer landscape including commercial, Medicare, and Medicaid environments.
• Proven success in leading payer marketing strategy and execution.
• Excellent cross-functional collaboration, communication, and leadership skills.
• Ability to synthesize complex data into actionable insights and compelling narratives.
• Proficiency with Microsoft Office (Excel in particular, in addition to Outlook, PowerPoint, and Word) required.

Skills

• Strategic market access planning
• Payer marketing and reimbursement strategy
• Cross-functional collaboration
• Data interpretation and storytelling
• Communication and leadership