Sr. Director, Omnichannel Enablement

Role Summary

Senior Director of Omnichannel Enablement responsible for designing and executing an integrated, customer-centric omnichannel strategy across digital and in-person touchpoints, aligning with brand objectives and regulatory standards. Leads planning, development, and optimization of engagement journeys for healthcare professionals, patients, and caregivers, partnering with Brand, Field, Medical Affairs, IT, and Analytics to orchestrate campaigns and improve engagement.

Responsibilities

• Omnichannel Strategy: Plan and lead the development and execution of the brand's omnichannel engagement strategy and customer journeys for targeted segments.
• Channel Orchestration: Define the optimal sequencing and mix of channels to deliver the right content at the right time.
• Customer Insights: Leverage understanding of customer behaviors and preferences to inform engagement strategies.
• Test & Learn: Establish and lead a measurement framework to continuously test, optimize, and iterate on campaign performance and channel effectiveness.
• Cross-Functional Collaboration: Partner with Brand/Medical Affairs, Sales, IT/Technology, Regulatory/Compliance, and Analytics to ensure alignment and seamless execution of programs.
• Technology Management: Drive the utilization and integration of platforms to enable personalized communication and data capture.
• Content & Creative: Oversee development of omnichannel marketing briefs and collaborate with agencies to tailor content for each channel and journey stage.
• Field Force Enablement: Develop tools, training, and processes to enable Field Sales and MSLs to be integrated touchpoints.
• Regulatory Adherence: Ensure omnichannel activities comply with regulations and data privacy laws.
• Data Governance: Manage data capture, privacy, and consent across channels.

Qualifications

• Education: Bachelor's degree; advanced degree preferred (e.g., MBA).
• Experience: 10+ years in digital marketing, CRM, or omnichannel strategy in pharmaceutical/healthcare; 15+ years total with cross-functional leadership required.
• Technical Proficiency: Experience with Salesforce Marketing Cloud, Veeva CRM/Promotional, or Adobe Experience Manager.
• Analytics: Strong data analytics, measurement frameworks, and actionable insights.
• Communication & Leadership: Excellent communication, presentation, and cross-functional leadership.
• Project Management: Proficient at managing multiple projects with attention to detail.
• Regulatory Knowledge: Deep knowledge of pharmaceutical commercial model and regulatory environment.

Skills

• Omnichannel campaign management
• Channel strategy and optimization
• Data-driven decision making
• Cross-functional collaboration
• Platform management (Salesforce Marketing Cloud, Veeva, AEM)
• Content strategy and creative briefing
• Regulatory compliance and data privacy awareness

Education

• Bachelor‚Äôs degree required; MBA or master‚Äôs in digital marketing preferred.

Additional Requirements

• Physical requirements: Standard office environment; occasional travel up to 10% overnight; ability to travel independently.