Sr Director, Media Strategy

Role Summary

Senior Director, Media Excellence at Gilead leads the development and execution of the U.S. Commercial media strategy, ensuring it is future-ready, data-driven, and aligned with business objectives. The role oversees enterprise media strategy, governance, and innovation, managing agency and strategic partners, and guiding a high-performing team of channel experts across programmatic, social, search, and audience management. Focus is on strengthening the connection between science, storytelling, and patient engagement, advancing health equity, and delivering superior experiences across patient and HCP journeys.

Responsibilities

• Define and evolve Gilead‚Äôs enterprise media strategy, embedding innovation, digital-first mindset and alignment with business goals.
• Establish best-in-class standards for planning, buying, measurement and optimization across all media channels.
• Build and nurture strategic partnerships with U.S. brand teams and digital strategists to deliver world-class media capabilities through your team and agency partners.
• Oversee the creation and continuous refinement of media plans, measurement frameworks, and optimization strategies to maximize performance and ROI.
• Manage and optimize media agency relationships, ensuring timely, compliant delivery of milestones, proper staffing, and high-quality strategic recommendations and execution.
• Act as the subject matter expert on media best practices, processes, and systems, driving continuous improvement in paid media quality and operational excellence.
• Oversight of strategic media vendor partnerships across the enterprise.
• Implement data-driven planning and execution using first-party data and platforms like LiveRamp and Salesforce for targeted personalization.
• Champion new ways of working and pilots that advance new media capabilities and AI.
• Collaborate on the enterprise media measurement strategy, establishing unified KPIs and frameworks for cross-channel performance reporting, MMM, and MTA.
• Drive media literacy and upskilling through the Digital Academy curriculum, fostering a culture of innovation and collaboration.

Leadership Responsibilities

• Guide and develop a high-performing team of channel experts across programmatic, social, search, and measurement disciplines.
• Influence and collaborate with stakeholders across the Commercial Organization to align on objectives and drive impact.
• Foster a team culture that emphasizes collaboration, innovation, continuous improvement, and high performance.
• Develop and guide improved ways of working amongst cross-functional stakeholders and agency partners.

Qualifications

• Required: 12+ years of progressive experience in media strategy, digital marketing, or marketing operations; pharma or regulated industries a plus.
• Required: 3-5+ years of proven people manager and leadership experience.
• Required: Proven leadership in managing agencies, cross-functional teams, and complex stakeholder environments.
• Required: Expertise in data-driven marketing, emerging technology platforms, and AI-enabled media planning.
• Required: Strong strategic thinking and analytical skills, with the ability to translate insights into business impact.
• Preferred: Media agency experience, across industries including Pharma.
• Preferred: Experience with large to small investment levels, inclusive of broad reach channels and precision targeting.

Skills

• Data-driven decision making
• Strategic thinking and analytical capabilities
• Agency and vendor management
• Cross-functional collaboration
• Programmatic, social, search, and audience management expertise
• Digital transformation and AI-enabled media planning

Education

• Not specified

Additional Requirements

• Travel requirements not specified