Sr. Director, Marketing Capabilities and Modernization

Role Summary

The Sr. Director Marketing Capabilities and Modernization role is a senior leadership position responsible for modernizing marketing across GSK US Commercial. It drives enterprise marketing competencies, sets new standards, builds future-ready skills, and transforms ways of working through partnership with the Marketing Leadership Team, Tech, Insights & Analytics, Sales, and other cross-functional stakeholders. The role requires strong change management to achieve a step change in how U.S. Commercial delivers marketing.

Responsibilities

• Framework Ownership: Develop and continuously improve the GSK Marketing Capability Framework to reflect modern practices and drive measurable business impact.
• Vision & Communication: Lead change with consistent, clear communication of the marketing vision to drive alignment and engagement.
• Change Management Leadership: Design and implement enterprise-wide change management strategies to ensure adoption of new marketing standards and practices.
• Innovation: Champion a culture of innovation by identifying, piloting, and scaling new marketing approaches, technologies, and methodologies.
• AI: Lead evaluation and adoption of AI-driven marketing tools and analytics to enhance campaign effectiveness and operational efficiency.
• Talent Strategy: Define role expectations, proficiency levels, and career pathways; partner with HR and the Marketing Leadership Team to attract, retain, and upskill marketing talent.
• Curriculum Design: Build and deploy live and on-demand learning programs, including external partner-led training.
• Performance Metrics: Track progress using enterprise assessment scores, campaign ROI, brand mROI, MMIx, and customer engagement metrics to drive improvements in marketing effectiveness.
• Agency Partnerships: Proactively partner with key agency partners to educate and embed processes and tools; manage relationships, set KPIs, and drive performance.
• Collaboration & Innovation: Foster collaborative relationships with agencies to accelerate modernization and deliver breakthrough work; ensure integration into ways of working.
• People Leadership & Management: Lead and develop a team of Marketing Capability & Marketing Excellence Directors and subordinates; set direction aligned with Ahead Together goals; develop KPIs; coach and develop direct reports.

Qualifications

• Required: Bachelor’s degree
• Required: A minimum of 15 years of commercial experience in the healthcare/pharmaceutical/biotech sector
• Required: A minimum of 10 years of marketing experience across multiple therapeutic areas within a large market in the pharmaceutical/biotech sector
• Required: A minimum of 8 years leading and developing teams
• Required: Experience leading and delivering an enterprise-wide initiative across multiple stakeholders and functions
• Required: Experience leading change initiatives in a function
• Preferred: MBA in marketing
• Preferred: Confirmed track record of meeting and exceeding performance targets
• Preferred: Extensive marketing experience both inside and outside of pharma
• Preferred: Navigate cross-functional dynamics to deliver enterprise-wide initiatives at pace and scale with positive long-term impact
• Preferred: Ability to inspire audiences, convey complex ideas, anticipate challenges, and secure senior stakeholder alignment
• Preferred: Demonstrated success in delivering change within a results-driven environment
• Preferred: Proven record of driving performance across diverse teams and functions
• Preferred: Ability to influence senior leadership and deliver goals across the matrix
• Preferred: Experience in developing talent and designing learning programs
• Preferred: Strong business and marketing acumen, curiosity, and willingness to innovate
• Preferred: Experience leading and developing high-performing teams

Education

• Bachelor’s degree
• MBA in marketing (preferred)