Sr. Director, Marketing Capabilities and Modernization

Role Summary

The Sr. Director Marketing Capabilities and Modernization leads the modernization of marketing across GSK US Commercial, accountable for developing enterprise marketing competencies. This role sets new standards, builds future-ready skills, and transforms ways of working through direct leadership and partnership with the Marketing Leadership Team, Tech, Insights & Analytics, Sales and other cross-functional stakeholders. Must be adept at change management to drive a step change in how U.S. Commercial delivers marketing.

Responsibilities

• Marketing Modernization: Build and evolve the marketing capability framework to ensure marketers possess the skills and mindset to deliver competitive strategies and interventions.
• Framework Ownership: Develop and continuously improve the GSK Marketing Capability Framework to reflect modern practices and drive measurable business impact.
• Vision & Communication: Lead the change through consistent, clear, and proactive communication of the marketing vision, driving organizational alignment and engagement.
• Change Management Leadership: Design and implement enterprise-wide change management strategies to ensure adoption of new marketing standards and practices.
• Innovation: Champion a culture of innovation by identifying, piloting, and scaling new marketing approaches, technologies, and methodologies.
• AI: Lead the evaluation and adoption of AI-driven marketing tools and analytics to enhance campaign effectiveness and operational efficiency.
• Talent Strategy: Define role expectations, proficiency levels, and career pathways. Partner with HR and the Marketing Leadership Team to attract, retain, and upskill marketing talent.
• Curriculum Design: Build and deploy live and on-demand learning programs, including external partner-led training.
• Performance Metrics: Track progress using enterprise assessment scores, campaign ROI, brand mROI, MMIx, and customer engagement metrics; drive measurable improvements in marketing effectiveness.
• Agency Partnerships: Proactively partner with key agency partners to educate and embed key processes and tools.
• Strategic Leadership: Manage and optimize relationships with external agencies to ensure alignment with strategic marketing goals and drive performance.
• Performance Management: Set clear expectations and KPIs for agency partners, regularly assess performance, and drive accountability for results.
• Collaboration & Innovation: Foster collaborative, innovative relationships with agencies to accelerate marketing modernization and deliver breakthrough work.
• Integration: Ensure agency partners are fully integrated into ways of working, supporting cross-functional initiatives and enterprise transformation.
• People Leadership & Management: Lead and develop a team of Marketing Capability & Marketing Excellence Directors and their subordinates; set direction aligned with Ahead Together goals; develop performance metrics; achieve progress; provide coaching and development.

Qualifications

• Required: Bachelor’s degree
• Required: A minimum of 15 years of commercial experience in the healthcare/pharmaceutical/biotech sector
• Required: A minimum of 10 years of marketing experience across multiple therapeutic areas within a large market in the pharmaceutical/biotech sector
• Required: A minimum of 8 years leading and developing teams
• Required: Experience leading and delivering an enterprise-wide initiative across multiple stakeholders and functions
• Required: Experience leading change initiatives in a function
• Preferred: MBA in marketing
• Preferred: Confirmed track record of meeting and exceeding performance targets
• Preferred: Extensive marketing experience both inside and outside of pharma
• Preferred: Navigate cross-functional dynamics to deliver enterprise-wide initiatives at pace and scale resulting in a positive long-term impact
• Preferred: Ability to inspire audiences, clearly convey complex ideas, anticipate challenges and secure senior stakeholder alignment
• Preferred: Demonstrated success in delivering change within a results-driven and dynamic environment
• Preferred: Proven record of driving performance across diverse teams and functions
• Preferred: Ability to influence senior leadership and deliver goals across the matrix
• Preferred: Experience in developing talent and designing learning programs
• Preferred: Strong business and marketing acumen, curiosity, and willingness to innovate
• Preferred: Experience leading and developing high-performing teams

Education

• Bachelor’s degree
• MBA in marketing (preferred)