Sr. Director, HCP Marketing - Rheumatology

Role Summary

Senior Director of HCP Marketing - Rheumatology at Takeda, Cambridge, MA. Lead the overall strategic direction and performance management for a new product launch, collaborating with cross-functional teams and executive leadership to develop and execute strategies for maximum success.

Responsibilities

• Lead and create HCP marketing capabilities for Rheumatology franchise which include leading launch strategy development, go to market strategy, and tactical planning for new product launch
  • Branded and unbranded personal promotions
  • Branded and unbranded non-personal promotions
  • Brand planning and competitive workshops
  • Salesforce national meeting marketing execution
  • Commercial medical insight generation through physician interactions and ad boards
• Maintain core brand message architecture and creative to be aligned to brand's and franchise's strategic priorities
• Orchestrate brand plan process by mobilizing all functional leads to create a cross-functional situation analysis, strategic direction, and full tactical build-up and budget
• Drive overall marketing direction that corresponds to and takes advantage of key changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction
• Brand representative to Global Product Team (GPT)
• Brand representative on label updates
• Support preparation for key financial and budget timepoints throughout the year
• Partner with Sales Leadership to gather local insights and feedback; develop and adapt plans to support personal HCP promotion and anticipate needs or communicate updates and changes
• Oversee development and evolution of tactics and resources across all available channels – personal, non-personal, congress
• Guide the development of staff members in marketing expertise, organizational awareness, exposure, and career development
• Manage high level relationship with key creative agencies and yearly assessment for any core agency needs for the HCP audience
• Represent brand-specific commercial perspectives in organizational decision-making related to Global Commercial Strategy, GPT, life cycle development, and clinical development programs
• Manage significant opex spend budget

Qualifications

• Required: Bachelor's degree
• Required: 12+ years of commercial pharma experience, including significant U.S. HCP marketing experience with 5 years in leadership level positions with increasing responsibilities
• Required: New product launch experience
• Required: Commercial pharma experience in Psoriatic Arthritis, including an in-depth understanding of the disease state, treatment paradigms, and future trends
• Required: Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork
• Required: Extensive experience in both marketing strategy and marketing execution
• Required: Proven track record in marketing innovation
• Required: Ability to understand and leverage analytics to drive decision making
• Required: Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy
• Required: People Development – Ability to assess strengths and development areas of staff members and provide suggestions for development
• Required: Management – Ability to set priorities, develop workflow processes, and direct staff
• Required: Communication – Ability to communicate ideas and data, both verbally and written, in a persuasive and appropriate manner
• Required: Budgeting – Ability to create and maintain an accurate budget for department expenses
• Preferred: MBA
• Preferred: Marketing techniques – comprehensive understanding of pharmaceutical marketing methods, tools and concepts (e.g. market research, advertising, public relations, media placement, etc.)
• Preferred: Specialty pharma – experience working with specialty therapies, buy & bill reimbursement, complex biologics

Education

• Bachelor's degree