Sr. Director, HCP Marketing - Dermatology

Role Summary

Senior Director of HCP Marketing - Dermatology, leading the strategic direction and performance management for a new product launch. Collaborate with cross-functional teams and executive leadership to develop and execute strategies that ensure maximum success. Report to the Vice President, U.S. Dermatology Franchise and lead the cross-functional brand strategy.

Responsibilities

• Lead and create HCP marketing capabilities for the franchise, including launch strategy development, go-to-market strategy, and tactical planning for new product launches
• Oversee the creation and execution of:
  • Branded and unbranded personal promotions
  • Branded and unbranded non-personal promotions
  • Brand planning and competitive workshops
  • Advocacy and professional organization relationships
  • Salesforce national meeting marketing execution
  • Commercial medical insight generation through physician interactions and ad boards
  • Maintain core brand message architecture and creative aligned to brand’s and franchise’s strategic priorities
• Orchestrate brand plan process by mobilizing all functional leads to create a cross-functional situation analysis, strategic direction, and full tactical build-up and budget
• Drive overall marketing direction in response to market changes, new data, treatment paradigm shifts, and market events
• Serve as Brand representative to Global Product Team (GPT) and on label updates
• Support preparation for key financial and budget timepoints throughout the year
• Partner with Sales Leadership to gather local insights and feedback; adapt plans to support personal HCP promotion and communicate updates
• Oversee development and evolution of tactics and resources across all channels – personal, non-personal, congress
• Guide staff development in marketing expertise, organizational awareness, exposure, and career growth
• Manage relationships with key creative agencies and assess core agency needs for the HCP audience
• Represent brand-specific commercial perspectives in organizational decision-making related to Global Commercial Strategy, GPT, lifecycle development, and clinical development programs
• Manage significant operating expenses budget

Qualifications

• Required: Bachelor's degree
• Required: 12+ years of commercial pharma experience, including significant HCP marketing experience with 5 years in leadership roles
• Required: Demonstrated ability to manage a team, foster collaboration, and enable teamwork
• Required: Extensive experience in both marketing strategy and marketing execution
• Required: Proven track record in marketing innovation
• Required: Ability to understand and leverage analytics to drive decision making
• Required: Strategic planning and implementation capability
• Required: People development and ability to assess and develop staff
• Required: Management skills to set priorities and direct staff
• Required: Strong communication skills, both verbal and written
• Required: Budgeting ability to create and maintain a department budget
• Preferred: MBA
• Preferred: Commercial pharma experience in Psoriasis and understanding of disease state and future trends
• Preferred: New product launch experience
• Preferred: Marketing techniques expertise across methods, tools, and concepts (market research, advertising, PR, media placement, etc.)
• Preferred: Specialty pharma experience with complex therapies and reimbursement

Education

• Bachelor's degree
• MBA (Preferred)