Sr Director, GI Marketing - Promotions

Role Summary

The Senior Director, Marketing - Promotions is responsible for developing and leading the Cabometyx GI promotions team to craft and execute tactics in support of brand strategy.

Responsibilities

• Lead, coach and develop the GI promotions team
• Create the US marketing tactical plans for existing and potential new indications of cabozantinib in GI cancers, including Neuroendocrine Tumors, Hepatocellular Carcinoma, and Differentiated Thyroid Cancer.
• Ensure successful execution of compelling promotional tactics for US HCPs and patients across personal and non-personal channels
• Align messaging platform and tactical rollout with brand objectives and strategies
• Ensure key brand messages and materials are effectively communicated at sales meetings
• Oversee the promotions budget, establish goals and metrics, and measure performance
• Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
• Collaborate with the Payor Sales Team to develop promotional materials targeting the managed care audience
• Manage key vendor relationships, including the promotional agency of record
• Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
• Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct
• Directly supervises employees
• Indirectly supervises employees through a dotted line structure or via other subordinate supervisors

Qualifications

• Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
• Oncology experience strongly preferred
• Patient Marketing, advocacy relations, public relations, digital marketing and sales experiences are a plus
• Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
• Ability to recruit, retain, coach and develop talented individuals
• Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
• Demonstrated strategic thinking, initiative, and creativity
• Strong presentation, verbal, and written communication skills
• Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors; may also work on complex issues requiring in-depth evaluation of variable factors
• Networks with key contacts outside own area of expertise

Skills

• Strategic thinking and the ability to blend innovation with pragmatic execution
• Leadership and people development capabilities
• Strong collaboration and cross-functional teamwork
• Analytical and data-driven decision making
• Effective prioritization and delegation of activities
• Strong presentation, verbal, and written communication skills
• Understanding of regulatory considerations in pharmaceutical promotions

Education

• Master’s degree in related discipline and 13 years of related experience; or BS/BA degree in related discipline and at least 15 years of related experience; or equivalent combination of education and experience

Additional Requirements

• Business travel is required