Sr. Digital Marketing Specialist

Role Summary

Sr. Digital Marketing Specialist to join the Marketing Team, reporting to the Director of Omnichannel Marketing. This role focuses on turning email and SMS marketing campaigns into predictable drivers of customer engagement, conversion, and retention by developing and optimizing customer email journeys and collaborating with brand marketing and creative on lifecycle campaigns that generate revenue across customer journeys. Hybrid office location in Newport Beach.

Responsibilities

• Segmentation, Targeting & Journey Mapping:
  • Develop and maintain audience segmentation strategies based on customer behavior, lifecycle stage, demographics, and engagement data
  • Develop journey maps for lifecycle campaigns and implement automated customer journeys (welcome series, nurture campaigns, retention flows, re-engagement programs, etc.) across the provider journey – from awareness to adoption to re-engagement
  • Collaborate with omnichannel and product marketing teams to align journey touchpoints with customer experience goals
  • Ensure compliance with data privacy and email marketing regulations (CAN-SPAM, GDPR, etc.)
• Content Planning and Execution:
  • Develop and oversee execution for CRM and SMS campaigns that move customers from awareness, to education, to engagement to order, with measurable impact on revenue
  • Collaborate with creative, omnichannel and digital enablement team members to ensure cohesive storytelling and attribution across multi-channel touchpoints
  • Provide best practices, including trends and changes impacting platforms, design and content trends for CRM and SMS, while motivating the team to continue to upskill their CRM and SMS expertise
  • Ensure campaigns are submitted to internal Promotional Review Board in a timely manner and are compliant with legal, regulatory and medical guidelines
• Performance Analysis and Optimization:
  • Own campaign reporting dashboards and communicate campaign ROI to leadership monthly
  • Create test-and-learn processes to continuously optimize journeys and increase conversion efficiency
  • Track lifecycle health, including customer activation, churn rate and re-engagement, attributed to campaigns
• You are data-driven and creative; passionate about innovating within the inbox and connecting with customers through relevance
• You are curious and continually learning, staying current on email best practices, privacy requirements and emerging trends (AI, AMP emails, etc.)
• You love the start-up mentality and are ready to build from the ground, up! As a small, agile team, you may often wear many hats and are responsible for the full execution of your programs
• You are ready to join a growing team, on a mission to be the industry leader, and you are excited to jump right in and get to work
• Office Location - Newport Beach (hybrid onsite Tuesday, Wednesday and Thursday)
• Up to 5-10% travel
• Other duties as assigned

Qualifications

• Required: Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field
• Required: 3+ years of experience in email marketing, or digital campaign management
• Required: Proven track record of creating, launching and optimizing email and SMS campaigns
• Required: Experience developing automated journeys and segmented campaigns
• Required: Knowledge of personalization, A/B multivariate testing, and dynamic content strategies
• Required: Strong editing skills with attention to detail and brand consistency
• Required: Proficiency with marketing automation platforms (Salesforce Marketing Cloud)
• Required: Basic knowledge of HTML/CSS and email best practices (deliverability, testing, analytics)
• Required: Proven ability to analyze campaign data and optimize performance based on insights
• Required: Excellent organization, communication, and project management skills
• Required: Adaptable, curious and proactive in learning new tools
• Preferred: Coursework or certification in digital marketing or email marketing
• Preferred: Familiar with AMP for Email and Google Analytics tools for performance tracking
• Preferred: Experience in pharmaceutical or regulated industry (understanding of medical/legal/regulatory review processes for FDA-regulated products)

Education

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field