Sr Broker Manager

Role Summary

Senior Broker Manager to manage broker relationships and activity for key broker partners for the Perrigo Company. Preferred locations are Allegan or Grand Rapids, MI; remote/work-from-home options available for commutable distance.

Responsibilities

• Lead the field sales team at identified gold, silver, and bronze accounts.
• Own total annual spend and drive ROI improvements year over year.
• Align broker contracts and agreements with Perrigo‚Äôs long-term sales goals.
• Maintain high-level partnerships with each broker team.
• Direct/align broker partners to Perrigo sales goals; increase profitable sales of store brand and national brand product portfolio.
• Increase Points of Distribution at broker-managed accounts.
• Act as a strategic business partner in presentations for potential and existing customers.
• Create and execute business plans that align with company goals.
• Onboard and train broker teams on new items and branded growth strategies, including promotional and trade initiatives; deliver decision-maker presentations and communicate Perrigo differentiators and marketing programs.
• Ensure distribution alignment between Perrigo‚Äôs field organization and national broker partners.
• Educate brokers on Perrigo‚Äôs value proposition (e.g., Perrigo Advantage).
• Foster strong working relationships with internal and external partners (CSI/Marketing/Customer Planning and Fulfillment).
• Engage in broker meetings, trade events, and key customer meetings.
• Evaluate potential consolidations/streamlining for efficiency in processes and partnerships.
• Submit timely weekly recap and CTA with product, strategy, and reporting updates.
• Manage trade budget and expenses in line with company expectations.
• Create Broker Scorecards and hold broker teams accountable to goals.

Qualifications

• Bachelor‚Äôs degree or equivalent experience; 8+ years of CPG sales/marketing experience.
• Negotiation skills for broker contract execution.
• Strong communication, influence, and persuasion abilities.
• Experience managing brokers.
• Strong problem-solving, planning, and presentation skills.
• Excellent interpersonal and collaboration skills.
• Ability to travel approximately 20%.