Sr Broker Manager

Role Summary

Senior Broker Manager to manage broker relationships and activity for key broker partners for the Perrigo Company. Preferred location: Allegan or Grand Rapids, MI. Remote work considered for commutable distance.

Responsibilities

• Lead the field sales team at identified gold, silver, and bronze accounts.
• Accountable for total annual spend and for improving ROI each year.
• Align broker contracts and agreements to Perrigo’s long-term interests and sales goals.
• Maintain high-level partnerships with broker teams.
• Direct/align broker partners to Perrigo sales goals; increase profitable sales of store brand and national brand product portfolio.
• Increase Points of Distribution at broker managed accounts.
• Act as a strategic business partner in presentations for potential and existing customers.
• Create and execute business plans aligned with company goals.
• Onboard and train broker teams on new items and branded growth strategies, including promotional and trade initiatives, decision maker presentations, Perrigo differentiators, National Broker Partners, and marketing programs.
• Ensure distribution alignment between Perrigo’s field organization and national broker partners.
• Educate brokers on Perrigo’s value proposition, including the Perrigo Advantage.
• Cultivate strong working relationships with internal and external partners (CSI/Marketing/Customer Planning and Fulfillment).
• Engage in broker meetings, trade events, and key customer meetings.
• Evaluate potential consolidations/streamlining for efficiency in processes and partners.
• Submit weekly recap and CTA with product, strategy and reporting updates in a timely manner.
• Adhere to trade budget and expense management expectations.
• Create Broker Scorecards and hold broker teams accountable to goals.

Qualifications

• Typically a Bachelor's degree or equivalent experience with 8+ years of CPG sales/marketing experience.
• Negotiation skills to manage broker contract execution.
• Strong ability to communicate, influence, and persuade others.
• Experience with management of brokers.
• Strong problem solving, planning, and presentation skills.
• Excellent interpersonal and collaboration skills.
• Ability to travel 20%.

Skills

• Strategic partnership development
• Broker contract management
• Sales planning and execution
• Stakeholder engagement
• Trade marketing and promotional programs

Education

• Bachelor’s degree or equivalent experience

Additional Requirements

• Travel up to 20% as required