Sr Broker Manager

Role Summary

Senior Broker Manager to manage broker relationships and activity for key broker partners for the Perrigo Company. Preferred location Allegan or Grand Rapids, MI; remote considered for those within commutable distance.

Responsibilities

• Lead the field sales team at identified gold, silver, and bronze accounts.
• Be accountable for total annual spend and for improving ROI each year.
• Align broker contracts and agreements to Perrigo’s long-term interests and sales goals.
• Maintain high-level partnerships with each broker team.
• Direct/align Broker partners to Perrigo sales goals to increase profitable sales of store brand and national brand product portfolio.
• Increase Points of Distribution of products at broker managed accounts.
• Act as a strategic business partner in presentations for potential and existing customers.
• Create and execute business plans aligned with company goals.
• Onboard and train broker teams related to new items and branded growth strategies, including promotional and trade initiatives; include decision maker presentations, Perrigo differentiators, National Broker Partners, and all marketing programs.
• Ensure distribution alignment between Perrigo’s field organization and national broker partners.
• Educate brokers on Perrigo expertise using the Perrigo Advantage.
• Cultivate strong working relationships with internal and external partners including CSI/Marketing/Customer Planning and Fulfillment.
• Engage in broker meetings, trade events, and key customer meetings.
• Evaluate potential consolidations/streamlining for efficiency in processes and partnerships.
• Submit a weekly recap and CTA with product, strategy, and reporting updates.
• Adhere to trade budget and expense management expectations.
• Create Broker Scorecards and hold broker teams accountable to goals.

Qualifications

• Typically a Bachelor’s degree or equivalent experience with 8+ years of CPG sales/marketing experience.
• Negotiation skills to manage broker contract execution.
• Strong communication, influence, and persuasion abilities.
• Experience managing brokers.
• Strong problem solving, planning, and presentation skills.
• Excellent interpersonal and collaboration skills.
• Ability to travel 20%.

Skills

• Strategic partnership development
• Broker management
• Sales planning and ROI optimization
• Effective communication and presentation
• Trade promotions and program execution

Education

• Bachelor’s degree or equivalent experience.

Additional Requirements

• Travel up to 20% as required.